TIPS FROM #SRSC AUSTIN: When Your Marketing Team Can’t Help Right Now (and Your Creative Content Can’t Wait)!
August 24, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated
A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get started in recruitment marketing, without marketing help? At Stories Inc, we hear this everyday.
Although we’re getting…
How To Keep Your Candidate Outreach Emails Out Of The Spam Folder
July 31, 2017 by Natalie Severino, Best Practices, Sourcing and Recruiting, getTalent
Outreach emails that are designed to target top candidates take a lot of time and energy for recruiters to create. (At least, they should, if you want them to be effective and make the recipients feel like true VIPs!) So, it’s frustrating to think that all that good work might end up in a spam folder — never to be retrieved, opened, read, and enthusiastically…
Why Tell Stories?
July 26, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated
When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our history that no one read. What everyone really wants to know are the stories. Could you just do that?”
“Why, yes we…
12 Employer Brand Stats You Need To Know
July 20, 2017 by Kaliko Castille, Strategic Partnerships & Marketing, GSMI
One of our Employer Branding Strategies Conference (#EBrandCon) speakers, Nicole Dorskind, Managing Director, North America for ThirtyThree was recently featured on TotalPicture Radio with Peter Clayton. They chatted about Nicole's recent presentation in Chicago and why employer branding is so important to attracting and retaining top talent at your…
Using Retention Strategies in your Recruitment Marketing Content
July 19, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated
A few years ago I read 90% of employees make their decision to stay long term at a company within the first six months. This really stuck with me. As a (former) talent acquisition manager, our team considered tenure/turnover an important metric. As a (current) recruitment marketer, producing content that gets the right people to apply and the wrong…