Use a Story Approach: You’re Always Original

November 14, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated

Gathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50% of the Fortune 500 are doing it, will it eventually become a stale strategy? No! In fact, even at more than 50%, using employee stories…

Read More

Pursuing Diversity: Improve Hiring Practices and Building a Strong Team

November 14, 2017 by Torin Ellis, Diversity Strategist | Published Author | SiriusXM Contributor

“The prescription for extraordinary results is knowing what matters to you and taking daily doses of actions in alignment with it” Said by Gary Keller and Jay Papasan authors of The One Thing.  Fitting because no matter your role, Recruiting, Sourcing or Talent Acquisition – Analyst, Vendor, or Founder, you want to experience the extraordinary.  Makes…

Read More

TIPS FROM #SRSC AUSTIN: When Your Marketing Team Can’t Help Right Now (and Your Creative Content Can’t Wait)!

August 24, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated

A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get started in recruitment marketing, without marketing help? At Stories Inc, we hear this everyday. Although we’re getting…

Read More

How To Keep Your Candidate Outreach Emails Out Of The Spam Folder

July 31, 2017 by Natalie Severino, Best Practices, Sourcing and Recruiting, getTalent

Outreach emails that are designed to target top candidates take a lot of time and energy for recruiters to create. (At least, they should, if you want them to be effective and make the recipients feel like true VIPs!) So, it’s frustrating to think that all that good work might end up in a spam folder — never to be retrieved, opened, read, and enthusiastically…

Read More

Why Tell Stories?

July 26, 2017 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated

When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our history that no one read. What everyone really wants to know are the stories. Could you just do that?” “Why, yes we…

Read More
Copyright © 2017 by Global Strategic Management Institute