HOW CRITICAL MOMENTS IN THE CANDIDATE EXPERIENCE CAN SHAPE YOUR EMPLOYER BRAND

March 01, 2017 by Kathleen O’Brien, Principal Employer Brand Strategist, exaqueo

Recruiting has fundamentally changed with the rise of the social web and technology. Candidates expect to easily access information about your company through a variety of resources, as well as more personalized communication, interaction and transparency. Candidates scrutinize your company in new ways and make more informed decisions than ever before. This…

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What Women Want...From Their Job

February 23, 2017 by Romy Newman President & Co-Founder, Fairygodboss

In 2016, Fairygodboss asked 100 college-educated women what factors were most important to them in a job. Compensation ranked #1 on the list...which was as expected. But from there, the answers were more surprising.  Listed here in order are the top 9 factors for women when they were asked, “how important were these factors to you in selecting your…

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How Dell's Recruiting Team Partners with Marketing To Drive Employer Brand

January 16, 2017 by Jennifer Newbill, Senior Manager Global Candidate Attraction, Engagement and Experience, Dell

Five years ago, recruitment marketing at Dell was a completely different landscape than we have today. There was no consistent global employment brand, no real social media strategy when it came to attracting talent, and very little recruiter engagement through social media. Though we did have career-related social platforms, we had little to no interaction…

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3 Steps for Building the Recruitment Content Calendar of Your Dreams

January 11, 2017 by Maren Hogan, Chief Marketing Brain, Red Branch Media

Digital content has taken over as one of the most effective ways to reach today’s job seeker. Job ads and social messages aren’t the only means of reaching today’s elusive candidates. Content, when strategically planned, developed and distributed can help lead today’s job seekers right into your ATS and help engage them throughout the hiring process. Content…

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Why Recruiters Should Take a Page (or Two) From Sales Team Playbooks

January 04, 2017 by Shravan Goli

It has never been more important for recruiters to perfect their “sales process” for identifying, nurturing, and hiring qualified talent.  Consider the current hiring environment: According to the Bureau of Labor Statistics, the national unemployment rate in November 2016 was 4.6 percent –the lowest level seen since 2007. Employment is growing rapidly,…

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