Last week, we took a look at truths to help you get off the Employer Branding Metrics Merry-Go-Round. But when it comes to metrics, what matters and what doesn't? This is the question that those involved with The Employer Brand Chat and the Talent Brand Alliance wanted to discuss in this month's #EBChat on Twitter. Without further ado, here's the questions we'll be asking in today's chat: Q1. What purpose do metrics serve in your program? Why do they matter? #EBChat Q2. What metrics do you currently measure to determine success of Employer Branding Activities? #EBChat Q3. What tools do you use to help ensure accurate measurement? #EBChat Q4. Who reviews metrics pulled & who in the org do you report metrics to? #EBChat Q5. Are you measuring or monitoring your competitors EB & social activities? #EBChat These are the questions I typically get asked by those who are diving into the world of measuring and monitoring talent attraction activities; so that's what Kerry Noone, Employer Branding Program Manager for Amtrak, and I will be covering today from 12:30p ET - 1:30p ET on Twitter during the chat. We’ll kick off the first question at 12:36 and will also use the #EBchat hashtag as a way to help facilitate ongoing dialog and conversation around the field of Employer Brand. If you’re tweeting/sharing any content related to Employer Brand, be sure to include that hashtag to reach that #EBchat community.