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Thursday, February 1 - 11:15 am-12:00

The Case for Employer Branding: Executive Buy-in and Measurable ROI: A Case Study of Magellan Health

In this session, Charlotte shares how Magellan Health built a world class Employer Brand in 100 days that fundamentally changed the way healthcare is connecting with candidates. Your company is a great place to work. Maybe your employees get it but the real challenge is: how do you communicate your employer value proposition externally to candidates in a memorable way—and then get them to convert into applicants and ultimately, hires?

Magellan Health overcame this exact challenge. Find out how.

Charlotte Marshall Magellan Health

Charlotte Marshall
Vice President, Digital/Social Media & Employer Brand
Magellan Health
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