In this world of endless choices, options and distractions, we stay interested in and crave certain goods, services, brands and resources for different reasons -- all of which align with usefulness. Simply, we don't seek, or want, what we can't use. A human approach in talent acquisition is essential, but we are all, in the end, humans -- we should have that down! So what's next? We must transcend being simply human to being useful to our target talent. In this dynamic talk, hear Tracey Parson's ahead-of-the-curve thinking on creating a useful candidate experience, why “thought leadership” is not as valuable as “trusted resource,” and what you can implement in your recruitment marketing strategy to continually be useful to your universe of people in creative ways.