It’s easy to find people on social media and there are so many tools available for finding email addresses that being a lazy recruiter is easy. In 2018, deserving someone’s attention is the real issue because candidates are fed up and becoming non-responsive. You can easily find someone and send them a message but what does it take to get a reply? Do you even deserve a reply? In this session on messaging and candidate engagement you’ll see real examples and takeaways that will help you win the real war, ‘the war for attention'.