Charlotte Marshall's Session:
At Magellan Health 10,000 professionals wake up every day determined to lead humanity to healthy, vibrant lives. With revenues of $6 billion, and two percent unemployment rate in the healthcare space Magellan knows it’s time to develop its employer brand.
Vice President of Digital/Social Media & Employer Brand, Charlotte Marshall was hired to do just that. She is passionate about helping organizations draw on the unique experiences of their professionals, then connecting those stories with a candidate’s aspirations and career goals. She has built four employer brands from the ground up, helping organizations proactively answer the crucial “why:” why us, why you, why now.
Prior to working for Magellan Health, she led the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.