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Thursday, August 3, 2017 - 1:00 pm - 1:45 pm

Implementing an Inbound Recruiting Strategy

Marketing is having great success using inbound strategies while recruitment is still stuck on interruption methods (spray and pray). Bringing valuable content to social media, email, your website, and other channels to attract visitors to your Careers site or job descriptions, you can create an inbound funnel. With inbound recruitment, applicants find you and there is less need for expensive job boards and postings. Learn how to build a solid strategy in this session from two employer brand geeks. 



  •  Inbound methodology and stages of the applicant funnel 

  • Map candidate personas with the right research 

  • Develop content that is targeting and valuable

  • What channels and content work for each stage of the funnel 

Audra Knight Tenable Network Security

Audra Knight
Recruitment Operations Manager
Tenable Network Security
Lane Sutton

Lane Sutton
Employer Brand Strategist
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