Chloé Rada's Session:
1:00 pm - 1:45 pm - Story-based Content to Attract the Right Candidates
Chloé Rada is a forward-thinking, creative and analytics-driven employment branding leader with sixteen years of experience in the recruitment marketing industry and a passion for social media!
As the leader of "award-winning" Employment Branding team within Talent Acquisition, her responsibilities encompass building awareness of Sodexo’s culture and workplace experiences in the US. Key focus areas are forecasting trends, strategic planning and execution for our social, digital and mobile channels as well as team preparation and on-going Recruiter development and training for leveraging social media for recruiting. Subject matter expert in recruiting technologies like Avature CRM and QueSocial to spearhead talent community re-engagement and employee advocacy programs to help bring their brand to life!
Named “the voice of Sodexo Careers” in January of 2012, she leads a team that manages the Sodexo’s seven social media profiles, the career site and seven discipline-specific microsites and more than two dozen media relationships to maximize our sources of diverse qualified candidates.
In her previous role at Rada Advertising, a privately owned national recruitment advertising agency, Chloé consulted with employers on strategy and process to effectively communicate with and attract the right talent. Leading the agency in new product development, she built strategic partnerships with HR technologies companies to develop and launch digital solutions for the agency. In addition to designing go-to-market strategies, she provided training, mentorship and education to co-workers and clients on these emerging recruitment trends and technologies. Chloé’s previous two years’ experience at Edelman Worldwide, allowed her to hone her public relations and marketing techniques and adapt them for the recruitment marketing industry.
Chloé volunteers her time and expertise for Society of Talent Acquisition & Recruitment (STAR Chicago), the Association of Talent Acquisition Professionals (ATAP), a new global non-profit recruiting organization, DisruptHR Chicago and enjoys providing job search training to community organizations and students.