Wednesday, January 30
8:00 am
Continental Breakfast and Workshop Registration
9:00 am–12:00 pm
Incorporating Workplace Values and Diversity through Recruitment Content (Read More)
This engaging workshop will allow you to take a deeper dive into discussing the nuisances and issues surrounding Diversity & Inclusion and engaging multiple business units /teams internally. Join us to learn best practices and tips for incorporating your diversity initiatives into recruitment content.
9:00 am–12:00 am
BYOC: Bring Your Own Content (Read More)
This interactive workshop is packed with actionable tips for turning YOUR story into social content for recruiting success. Everything from samples, case studies, to template messaging guides - bring your own content and leave with a real content strategy.
12:00 pm–1:00 pm
Luncheon
1:00 pm–4:00 pm Afternoon Workshop ARecruiter Bootcamp (Read More) Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated content to locate top talent. Participants are required to bring a laptop for an interactive session.  | 1:00 pm–5:00 pm Afternoon Workshop BTalk Data to Me: Talent Congress — Data Analytics for Recruiting Success (Note: This is a four-hour workshop: 1:00 pm–5:00 pm) (Read More) Part I (1:00 PM - 3:00 PM) The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your social recruiting results. Part II (3:15 PM - 5:00 PM) The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link recruiting and sourcing efforts to business impact. Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2018 / 2019 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises. The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.  |
4:00 pm
Workshop A Adjourns
5:00 pm
Talent Congress (Afternoon Workshop B) Adjourns
6:00 pm–7:00 pm
Welcoming Reception at Pour Choices (Read More)
Meet your fellow attendees before the general conference starts. We’ll be hosting a happy hour from 6:00pm - 7:00pm at local bar: Pour Choices, just a 10-minute walk from the venue. Make sure to wear your badge so we know you're with the SRSC group! We’ll have a few tables on reserve, so look out for our branded SRSC table tents.
Thursday, January 31
7:30 am
Continental Breakfast and Registration
8:20 am–8:30 am
Welcome and Introduction by #SRSC Austin Emcee Bryan Chaney
8:30 am–9:15 am
YOU ARE HERE: How Your Recruiting Behavior Affects the Direction of Your Talent Brand (Read More)
Everything we do as social recruiters within an organization has an impact on our brand. Bryan will share his insights on the many lessons learned that can be shared between TA professionals, at this event, and beyond. Recognizing your own recruiting behavior is key to maintaining mindfulness for all that we're going to learn from each other.
9:15 am–10:00 am
Employee Engagement: Storytelling for Talent Acquisition (Read More)
Storytelling is an essential strategy for the communication of new ideas because people are more engaged and inspired by information presented through compelling narratives. Storytelling has become an important recruitment marketing skill for everyone in HR and talent acquisition. In this session, Crystal Miller Lay will share tips and techniques for capturing the story you want to share, and how to communicate it for recruiting top talent.
10:00 am–10:45 am
Shiny Objects: Separating Hype and Hope in Social Media & Tech (Read More)
Not a day goes by when we don’t hear about the next amazing concept that will fix the candidate experience. They’re just so darned appealing, those shiny objects, aren’t they? We’re inundated with new strategies and technology like AI and chatbots, remarketing, intelligent automation, influencer marketing, and augmented reality. But how do you make sense of this litany of new ideas for your recruitment marketing and social recruiting efforts? In this talk, TraceyParsons, SmashFly’s VP of Recruitment Marketing Center of Excellence, will closely examine today’s emerging trends to separate what’s hopeful and valuable to boldly changing experience – and what’s just hype that belongs in the shiny object drawer.
10:45 am–11:15 am
Networking Break
11:15 am–12:00 pm
Mapping your Content to the Candidate Journey (Read More)
Candidates have on average twelve to eighteen touchpoints with your brand before making a decision to apply to your job. What do candidates want from us? What kind of content will win their hearts? In this session, Allison will discuss establishing a content strategy that maps to every stage in the candidate journey. Get ready for actionable tips on creating and maintaining a content strategy for optimal talent attraction and engagement. In addition to talking high level strategy, we’ll also get into the trenches and she’ll show you how to write in a customer-centric (vs. company-centric) way for the web.
12:00 pm–1:00 pm
Networking Lunch
Track A: Tips and Tricks | Track B: Recruiter Training & Development Strategies |
1:00 pm–1:45 pm Burpees, Merengue, Candidate Engagement, Oh MY! (Read More) There's a huge intersection in the way that fitness instructors coach classes, and how we engage candidates in an HR Recruitment process. Join us for this fun, interactive session where Steven Kosakow takes a unique approach to sourcing and recruiting, by implementing strategies and methodologies for engagement from one industry to the recruitment process. He will share real tips for attendees to implement and change the way companies approach candidate engagement, for improved recruiting results.  | 1:00 pm–1:45 pm How to Empower Your Recruiters and NOT Fail Your Candidates (Read More) What does Blind Side, the Golden Globe and Academy award hit starring Sandra Bullock and Michael Oher have in common with recruiting top talent? Both get blindsided all too often. Most candidates feel under prepared, overwhelmed and stressed out about what to expect in an interview. Recruiters tend to give generic tips like “Do your best. Be yourself” or worse. Why are we failing our candidates and what can we do to change the outcome? Michelle Rife, talent leader at Facebook, tells you why you should be investing into candidate preparation to attract and hire the best talent. Learn how to implement it and why it could be the secret sauce to improving both candidate outcomes and the overall candidate experience.  |
1:45 pm–2:30 pm How Video Killed The Microblogger: Recruiting Videos on a Budget (Read More) In this presentation you’ll be taken through each candidate touchpoint and shown how video can best be utilized to improve your recruiting strategies all while being budget conscious.  | 1:45 pm–2:30 pm Train Your Team to Be a Recruiting Machine (Read More) Train your Team to be a Recruiting Machine – at this session, you’ll learn more about the science of content marketing, and how you can turn that science into better candidate visibility and conversion. You’ll learn how to identify meaningful content, how to get that content in front of the right people at the right time, and how to measure the impact of individual stories to better empower your content for your future outreach.
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2:30 pm–2:45
Networking Break
2:45 pm–3:30 pm
Diversity Recruitment: Conversation to Commitment
3:45 pm–4:30 pm
Panel Discussion: How I Made it in Talent Acquisition (thanks to Social Media) (Read More)
What does a career in Talent Acquisition look like? Where do my professional interests and passions fit in and how can I leverage those to A) do enjoyable work, B) break through barriers and be innovative, and C) advance my career goals and ambitions?
The Association of Talent Acquisition Professionals (ATAP) is focused in impacting TA Professional growth and development, and as a part of that, bringing answers to the questions above to light. ATAP Executive Director Ben Gotkin and a panel of TA Leaders will share their perspectives on their how they managed their career growth, how they were able to specialize in employment branding/social recruiting, and how they were able to leverage their innovative practices to enhance their careers.
4:30 pm–5:15 pm
Panel Discussion: Beyond the 101: Getting the Most out of your Social Presence (Read More)
So you want to build a social recruitment strategy? Perhaps you’ve gotten a few things off the ground but you’ve hit some walls. Join Mike Curley of CareerArc as he moderates a panel of recruitment marketing experts and learn how to take your strategy to the next level. Panelists will share their stories on overcoming implementation obstacles, content development, goal creation, and general best practices to drive engagement and further develop your overall social strategy.
5:15 pm–6:30 pm
SRSC Networking Reception at the Westin Austin (Read More)
Join us for a cocktail and appetizers on August 9th after the closing keynote, 5:15pm - 6:30pm.
Friday, February 1
6:45 - 7:45 am
Zumba® Class (Read More)
Join fellow attendees, speakers and exhibitors for a private SRSC Zumba class! Led by one of our very own SRSC speakers and Zumba® instructor, Steven Kosakow, get a quick workout in the morning before a full day of social recruiting strategies!
8:00 am
Continental Breakfast
8:30 am–9:15 am
Recruiting in a Digital World (Read More)
In this session we will discuss the evolution of the candidate marketplace and how today’s technology and challenges influence the candidate audience and impact our employment brand. Lauren will share various examples of Bank of America's global approach to Employment Branding and recruitment marketing including; how, why and when its evolved and what the outcome has been for the candidate experience and talent acquisition team. Attendees will take away ideas and strategies they can apply to their own employment branding efforts in addition to gaining insight into the challenges and lessons learned as BofA has reshaped their process over the past few years.
9:15 AM–10:00 AM
A New Era of Hiring - Treating Candidates as Customers (Read More)
In the current era of record-low unemployment and high job seeker option value, only the most capable talent teams will successfully attract top candidates. Employers seek to differentiate themselves from each other; and the most successful are the ones who segment, target, nurture, and convert candidates into employees - much like marketers who turn prospects into customers. But in order to take action, companies must have insights into who candidates are. See how industry-leading companies are collecting and utilizing this information via talent assessments to engage and grow their passive and active talent pools.
10:00 am – 10:45 am
Social Media Darwinism: Be The Natural Selection for Your Candidates (Read More)
Social media is constantly evolving and, if you aren’t prepared to adapt, your recruitment marketing will soon go the way of the dinosaurs. This may sound like a daunting task, but we will give you five ways that you can stay one step of evolution, so that you can position yourself as the natural selection for your candidates.
10:45 am–11:15 am
Morning Network Break
11:15 am–12:15 pm
We Are the Future Workforce: Young Talent Panel (Read More)
In this session we will discuss the evolution of the candidate marketplace and how today’s technology and challenges influence the candidate audience and impact our employment brand. Lauren will share various examples of Bank of America's global approach to Employment Branding and recruitment marketing including; how, why and when its evolved and what the outcome has been for the candidate experience and talent acquisition team. Attendees will take away ideas and strategies they can apply to their own employment branding efforts in addition to gaining insight into the challenges and lessons learned as BofA has reshaped their process over the past few years.
12:15 pm–1:00 pm
Networking Luncheon
Track C: Recruitment Marketing and Employer Branding Strategies | Track D: Non-traditional Recruiting Strategies |
1:00 pm–1:45 pm Recruitment Marketing Ideas That Pack a Punch (Read More) In this session we will discuss how several recruitment marketing initiatives work together to ‘influence’ an applicant. Learn how you can draw from the latest consumer marketing tactics – think (career) website optimization, out-of-the-box social advertising, geofencing, content ideas, talent communities and more – to move candidates (both passive and active) down the application funnel – from awareness to alumni! It’ll be a tips-packed session with the goal of giving you actionable ideas that you can implement as soon as you’re back home/at the office. And yes! There will be prizes!
 | 1:00 pm–1:45 pm Text Recruiting Etiquette for Recruiters (Read More) Texting, turns out, it’s here to stay. Texting with friends, family, colleagues and dare I say, people you might to want to date (or stop dating), etc. Well, rules might or might not exist in those texting relationships but now your candidates expect to received text messages from your recruiters and hiring managers. And whilst your team might be extremely savvy in the worlds of fax blasts, email marketing and leaving cryptic yet suggestive voicemails. They might not quite know the rules of the road for texting with candidates. Additonally, they might not know how to create a wonderful candidate experience via texting. This session will address rulesguidelines of texting etiquette for recruiters. As an attendee, you’ll leave the session with guide railsof what your team should do and what they should avoid while texting with candidates. Expect 35ish minutes of PPT from William and 10ish minutes of Q&A. Text me @ 469-371-7050 if you’re attending the conference and in particular my session – I’ll even text back. How cool is that?  |
1:45 pm–2:30 pm Discovering The New ROI: Relationships On Investment (Read More) Attracting top talent to an organization has historically been an appeal based endeavor carried out by recruiters posting jobs and praying that the right candidates miraculously found their open requisitions. With the rise of social, recruiters are finding themselves subject to the same new realities that consumer marketers face; the war for attention. This war is being won by the companies who live at the corner of relevance and authenticity. From this intersection, a new metric with a familiar name has been born, ROI: Relationships On Investment. In this session, I'll share the journey of bringing one of the top global pharmaceutical companies to the front lines of talent attraction through social media. I'll also share strategies including:
 | 1:45 pm–2:30 pm Using AI and ML to Convert and Capture Candidates (Read More) Join the head of recruiting at Hot Topic, Johnny Sanchez as he shares the unique recruiting challenges faced by the organization, technologies implemented and the lessons learned along the way. Learn how he implemented AI and machine learning to make quicker decisions, eliminate bias and effectively manage a high volume of applicants without creating a negative candidate
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2:30 pm–2:45 pm
Afternoon Break
3:00 pm–3:45 pm
"Free Pizza and Wine": Headlines Matter (Read More)
Regardless of what you invest for your employer brand, social tools and promotion, lead generation, tracking and managing, there's one point where it all works or it all doesn't. Headlines, whether they are on your social posts, job posts, emails or InMails, are where the rubber meets the road. In this session we'll start by presenting a framework of approaching headlines, and then get deep into the nitty gritty, revealing tips and tricks from the best headline writers in the world. You'll walk away with a dozen or more things to try as soon as you get back to work that will enhance your engagement rate.
3:45 pm–4:30 pm
Cool Tools for Recruiting Success (Read More)
Join us for this insightful session outlining how to put great things out in the world to attract candidates to you! Join Craig Fisher, Head of Marketing at Allegis for this insightful session on cool tools for recruiting success. Craig will share:
4:30
Sponsor Passport Giveaway and SRSC Concludes
