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Thursday, January 31 - 10:00 am–10:45 am

Shiny Objects: Separating Hype and Hope in Social Media & Tech

Not a day goes by when we don’t hear about the next amazing concept that will fix the candidate experience. They’re just so darned appealing, those shiny objects, aren’t they? We’re inundated with new strategies and technology like AI and chatbots, remarketing, intelligent automation, influencer marketing, and augmented reality. But how do you make sense of this litany of new ideas for your recruitment marketing and social recruiting efforts? In this talk, TraceyParsons, SmashFly’s VP of Recruitment Marketing Center of Excellence, will closely examine today’s emerging trends to separate what’s hopeful and valuable to boldly changing experience – and what’s just hype that belongs in the shiny object drawer.  

Tracey Parsons

Tracey Parsons
President
Parsons Strategic Consulting
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