One of our Employer Branding Strategies Conference (#EBrandCon) speakers, Nicole Dorskind, Managing Director, North America for ThirtyThree was recently featured on TotalPicture Radio with Peter Clayton. They chatted about Nicole's recent presentation in Chicago and why employer branding is so important to attracting and retaining top talent at your organization.

Nicole Dorskind is the Managing Director, North America for ThirtyThree. ThirtyThree has worked with some well known Fortune 100 clients as well as start-ups to develop communication and marketing strategies, including helping organizations define their employer brand.

As Nicole mentioned in her podcast interview with TotalPicture Radio,

“Your organization only has one brand and the employee value proposition is the way your brand is communicating to colleagues and to candidates.

 

So just like the consumer brand is communicating to customers, your employer brand is how you are communicating to your people, but it’s also your reputation as an employer, and this is something that is not totally in your control. So this goes beyond nice words and pretty pictures...it’s not just about putting posters or a website up.

 

It’s really about your culture, the experience, and the behavior of the people who work for you. I believe that organizations who talk confidently and authentically about who they are, are always going to attract better talent. If you get the right people into your business, where their individual aspirations align to organization’s vision, you are going to have a higher performing organization.”

Social recruiting is just one portion of how organizations communicate their employee value proposition, but in 2017 it has become necessary for any company who cares about their employer brand. However, before an organization can map out their social recruiting strategy, it’s imperative that you define what your employer brand is.

Here are 12 employer branding statistics that are worth knowing if your company is looking into developing a social recruiting strategy:

Organizations with a strong employer brand experience (stats via LinkedIn):

• 28% lower employee turnover

• 50% lower cost of hire

• 100% increased job consideration

   

Employee engagement is crucial:

• 32.6% of American workers are engaged, meaning 67.4% are disengaged (Gallup).

• 24% of employees worldwide are "actively disengaged"

• Disengaged employees are estimated to cost the U.S. between $450 billion to $550 billion (Gallup)

   

Good employees are hard to come by, and expensive to recruit:

• 20% of employers say they’ve had had to replace almost half of their workforce during the past 12 months (Spherion)

• 67% of decision-makers say they're more concerned about turnover at their organizations now than they were 12 months ago (Randstad)

• 53% of HR pros say that the highest priority in the coming year is to retain top talent (Xerox)

• 46% of HR pros say retention is their greatest concern (SHRM)
  36% of HR pros say employee engagement came in at 36% (SHRM)

• 69% of employers say they've been negatively affected by a bad hire in the past year (Career Builder).

   

Millennials want more out of their careers:

• 21% of millennials say they've changed jobs within the past year, more than 3x the number of non-millennials (Gallup)

If your organization hasn't yet begun to integrate social media into your recruitment strategy, it's important to keep these statistics in mind. Ultimately, your organization is only as strong as your employees and your employees are only as good as your employer brand.

If you want to learn more some specifics about what your company can do to capitalize on the future of employer branding and social recruiting, be sure to join us for our next event in Austin this August 2-4th! We'll have top recruiters from Whole Foods, Dell, Southwest Airlines and more. You can check out our full speaker line-up here!