A Deep Dive into Negative Reviews
October 15, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks
Alright, now you know how to manage some portion of negative reviews – but why are negative reviews published in the first place?
I’ll paint the picture for you: you work in Human Resources, Talent Acquisition or Marketing, and leadership has come to you asking for a strategy around your negative reviews. OR, scenario two: rankings and reviews are,…
6 Flaws Show that Your Recruiting Technology is Failing
October 10, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Competition is fierce out there when it comes to attracting the best and the brightest talent. And candidate experience starts with providing a seamless job application experience to the job seekers. As an employer, having the right Applicant Tracking System in place can make or break the seamless job application experience for your applicants and the…
12 Ways To Optimize Your Careers Site And Boost Your Employer Brand
October 01, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
When was the last time you audited/updated your careers site? Does it have relevant and interesting content to attract and generate interest in the job seeker to apply for jobs within your company? Is it easy for them to submit their job application on the go or does it take hours long?
If you haven’t thought of any of the above questions lately and…
Negative Reviews: the Underutilized Opportunity
September 28, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks
Let’s take a hot minute to talk about ourselves as consumers. Start by thinking about the last big purchase you made for yourself. We could exaggerate, and say, pick the last purchase to think about that was over $500, like a laptop computer, or, something really exciting, like a vacuum cleaner. But, I’m going to be facetious and say you could take…
5 Recruitment Marketing Skills Every Recruiter Must Have
September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession.
We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…