#SRSC & EBrandCon

Use Candidate Personas to Hire the Right Talent

May 17, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Competition is fierce out there when it comes to attracting the right talent to your organization. Companies with a strong employer brand see 50% more qualified applicants and 1-2x faster time to hire. As you project your employer brand messaging as an overarching concept of what it is like to work at your organization how would you as a recruiter then…

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