#SRSC & EBrandCon

How To Create Employer Brand Content that is Authentic

November 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

I have been learning photography these days. Well, researching and learning more about photography has got me into this concept that ‘the best photo is capturing a moment right before something good is about to happen’. And for capturing that you have to be there, to be present and live in that moment and most of all be ready to ‘click’. The final product…

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Living Corporate Values: Don’t Neglect the Power of Candidate Experience

November 19, 2019 by Dan Sines, CEO, Traitify

When they develop their “employment brand,” many organizations devote most of their attention to messaging. Content and images on a company’s careers website are focused on communicating values. This extends from tag line pitches like Amazon’s “Come build the future with us” to explanations of a management credo. Ford Motor Company, for example, lets…

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