#SRSC & EBrandCon

Many CEOs say that their company’s greatest asset is their people, but you must look deep inside a company’s talent acquisition tactics and strategy to know if this is true. Of course, attracting top talent is just the beginning; once the new hire is onboard the best leaders seek ways to keep them engaged and to hit new goals. This excellence should…

Candidates are looking for the real deal about your workplace culture. You want to give it to them, by being as real as possible. So, you’re going to solicit true stories from a variety of people. Then, you’ll create a picture of the employee experience for candidates. You’re off to a great start! I work for a company that has gathered thousands…

As the digital age propels forward, so too grows the nearly infinite amount of digestible information - extending well beyond critical mass. Today’s consumer has so many choices that, unless those choices are filtered and tailor-made, it’s rather easy to completely ignore the overwhelming barrage of information. The biggest players are already in front…

What an incredible time it is for storytelling. There are so many accessible ways to create stories and so many mediums on which to share them. If you watched any of the Golden Globes this past week, you heard the cries for even more storytelling and story-sharing – it’s through our stories that we all grow. But it’s not just the stories that are being…

A classic recruiting technique, realistic job previews are a best practice in our industry. It gets its own fancy government definition for a reason: it has worked across all industries and all levels for years*. Give candidates the real deal scoop so they can opt in and out at apply, not two weeks or two months or two minutes on the job (all that time,…