#SRSC & EBrandCon

Advocacy: To Platform or Not to Platform

October 28, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Launching an advocacy platform or program can be a daunting task - and I say these words intentionally: platform and program because part of your first decision for this kind of strategy is the ultimate “to platform or not to platform”. And while your advocacy platform will most certainly be a program, your advocacy program doesn’t have to be in a platform.…

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6 Missteps to Avoid While Launching an Employee Advocacy Program

June 26, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Employee Advocacy has been a core strategy to amplify employer brand awareness internally among employees and externally to the job seekers. Employers know that it is crucial to managing the employer brand reputation to attract the right talent and current employees are at the heart of this effort! Your employees are your number one ambassadors and…

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Employee Engagement Starts With Recruiting

December 13, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

A happy employee is an engaged employee. Does that mean a happy candidate can be an engaged candidate and become an engaged employee? What do you think? Candidates will be highly engaged when they get a great candidate experience and what if, you as an organization can continue to provide that great experience even after the candidate comes onboard.…

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Scaling Long Form Content from Employees

December 03, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

It has only been recently that employer brand has emerged as a field, but even with several years under the proverbial belt of selling an organization to its candidates, employees rarely have a dedicated position to it. You’ll find a few here and there, but regardless, the employees are still multitasking their positions between candidate experience,…

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Enabling Your Employee Voice

November 20, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Employees are the backbone of your employer brand. As a practitioner, recruiter, or frankly, anyone who touches any aspects of recruitment, you probably know this. Your employees embody the brand, embrace or reject the brand, and communicate the brand through their actions within and outside of the organization. All of this (hopefully) stems from the…

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