Designing the Candidate Experience as a System: The Approach
April 02, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks
Systems design is how your process integrates through complex pieces of technology, procedure, resources, and people. It’s how these pieces interact with one another to lead to a specific end result. But more specifically, it’s an intentionalprocess with an overarching theme, or driving objective, to coordinate and centralize the system.
5 Lessons Learned While Partnering with Employer Brand Agencies
March 05, 2019 by The exaqueo team
Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step. Whatever your reasons, working…
5 Reasons to Define Your Employment Brand Right Now
February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing
It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why?
1. If you don't, someone else will.
When Your Company Reputation is Called into Question, Turn to Employer Brand
January 09, 2019 by Charlotte Marshall, Vice President, Digital/Social Media & Employer Brand, Magellan Health
(Blog originally published on LinkedIn December 5, 2018).
As we near the end of 2018, negative press towards big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen to anyone, and if it does happen to your brand, it presents an opportunity to demonstrate an unconventional use of employer brand.
Scaling Long Form Content from Employees
December 03, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks
It has only been recently that employer brand has emerged as a field, but even with several years under the proverbial belt of selling an organization to its candidates, employees rarely have a dedicated position to it. You’ll find a few here and there, but regardless, the employees are still multitasking their positions between candidate experience,…