Scaling Long Form Content from Employees

December 03, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

It has only been recently that employer brand has emerged as a field, but even with several years under the proverbial belt of selling an organization to its candidates, employees rarely have a dedicated position to it. You’ll find a few here and there, but regardless, the employees are still multitasking their positions between candidate experience,…

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Enabling Your Employee Voice

November 20, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Employees are the backbone of your employer brand. As a practitioner, recruiter, or frankly, anyone who touches any aspects of recruitment, you probably know this. Your employees embody the brand, embrace or reject the brand, and communicate the brand through their actions within and outside of the organization. All of this (hopefully) stems from the…

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Employee Reviews: Great! A Positive Review! Now What?

November 13, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Each year we see new websites emerge with a constant reminder that our employer brands are not solely our own, and are in the hands of our employees. But we’ve covered the obvious aspects of review sites like Glassdoor, Indeed, FairyGodBoss, and InHerSight – in digging into what most likely causes the most anxiety for your HR (and broader organization):…

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How to Retain Your Internal Talent and Keep Them From Quitting

November 07, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

As per Gallup’s State of American Workforce report, 51% of employees are actively looking for a new job and that is a pretty disturbing statement! What could be the reason for it? Is your organization prepared for it?  Check out the detail report here. But how would you keep those employees from leaving? For the most part, employees quit their managers!…

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12 Ways To Optimize Your Careers Site And Boost Your Employer Brand

October 01, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

When was the last time you audited/updated your careers site? Does it have relevant and interesting content to attract and generate interest in the job seeker to apply for jobs within your company? Is it easy for them to submit their job application on the go or does it take hours long? If you haven’t thought of any of the above questions lately and…

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