#SRSC & EBrandCon

5 Reasons to Define Your Employment Brand Right Now

February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing

It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why? 1. If you don't, someone else will.  Glassdoor…

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When Your Company Reputation is Called into Question, Turn to Employer Brand

January 09, 2019 by Charlotte Marshall, Vice President, Digital/Social Media & Employer Brand, Magellan Health

(Blog originally published on LinkedIn December 5, 2018). As we near the end of 2018, negative press towards big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen to anyone, and if it does happen to your brand, it presents an opportunity to demonstrate an unconventional use of employer brand. While…

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Scaling Long Form Content from Employees

December 03, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

It has only been recently that employer brand has emerged as a field, but even with several years under the proverbial belt of selling an organization to its candidates, employees rarely have a dedicated position to it. You’ll find a few here and there, but regardless, the employees are still multitasking their positions between candidate experience,…

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Enabling Your Employee Voice

November 20, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Employees are the backbone of your employer brand. As a practitioner, recruiter, or frankly, anyone who touches any aspects of recruitment, you probably know this. Your employees embody the brand, embrace or reject the brand, and communicate the brand through their actions within and outside of the organization. All of this (hopefully) stems from the…

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Employee Reviews: Great! A Positive Review! Now What?

November 13, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Each year we see new websites emerge with a constant reminder that our employer brands are not solely our own, and are in the hands of our employees. But we’ve covered the obvious aspects of review sites like Glassdoor, Indeed, FairyGodBoss, and InHerSight – in digging into what most likely causes the most anxiety for your HR (and broader organization):…

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