5 Reasons to Define Your Employment Brand Right Now
February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing
It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why?
1. If you don't, someone else will.
5 Recruitment Marketing Skills Every Recruiter Must Have
September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession.
We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…
The Ultimate Formula for a Perfect Social Recruiting Content Strategy
July 13, 2017 by Audrey Agot - Content Manager at KRT Marketing
Ask anyone, and they’ll tell you that content is important (king, even), especially when it comes to social recruiting. But what exactly is content, and more importantly, what makes for good content? How can you use content to reach and engage with passive candidates? These questions are often left unanswered, but here’s what I think makes up the perfect…
New Year, New Job Ads
December 09, 2015 by Crystal Miller
As we close out the year and prepare for a new one, there’s always talk of “new year, new you.” Diet tricks for people to lose bulk and beauty tricks to become more attractive run rampant this time of year. Naturally, I couldn’t help but think about some of the work that could stand to go into creating a more attractive Talent Acquisition program.…
#HRCarnival at #truLondon: 5 Employer Branding Truths
February 26, 2015 by Crystal Miller
No one can deny that employer branding is a hot, hot, hot topic in HR & Recruiting these days... and it's no surprise, given those with a dedicated employer branding initiative are 250% more likely to rate their talent acquisition programs as being highly effective. So how do you build a better brand? You start with defining what 'success' looks like…