How To Improve Your Candidate Experience
May 16, 2018 by Shannon Smedstad and Emily Fritz, exaqueo
If you’ve bought a car recently, your options for how you buy have truly changed. The experience of buying a car was part of the selling process. “Get the customer behind the wheel of the car;” “once they test drive it, they’ll love it.” The experience of walking the lot, seeing all the cars, test driving, and then going into the finance office to haggle…
Why Your Employer Brand Needs to Be Magnetic
April 11, 2018 by Shannon Smedstad, Principal Employer Brand Strategist, exaqueo
What makes a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not everything sticks -- consider aluminum, brass, copper,…
Interview with Charlotte Marshall from Magellan Health
March 14, 2018 by Kara Mignanelli
EBrandCon Topic Preview:
Wondering who will be at EBrandCon San Diego this May? We caught up with Charlotte Marshall, Vice President, Digital/Social Media and Employer Brand at Magellan Health in San Francisco recently to find out what she has to say about the approach she took to build and launch her company's employer brand.
Check out this interview…
EMPLOYER BRANDING FOR THE DIRTY, THE UGLY AND THE DOWNRIGHT BORING
March 08, 2018 by Maren Hogan, Chief Marketing Brain, Red Branch Media
The following blog content was originally published on The Red Branch Media blog.
So many times, we find ourselves listening to how one giant company with an abundance of ping pong tables and fat jack stock options found itself on the receiving end of tons of lovely Glassdoor reviews and adoring candidates.
I am happy for those companies of course…
The OFCCP War Game
December 14, 2017 by Derek Zeller, Sr. Lead Recruiter, comSCore.com
OK, so, before I start this rant let me go on record that, not being in government recruiting in a high-profile company I can allow myself some venom. That should be telling that with pure free speech out there and a President who feels the need to share everything without reprisal should be telling. Thank you for being a part of this my friend. Now,…