#SRSC & EBrandCon

A Deep Dive into Negative Reviews

October 15, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Alright, now you know how to manage some portion of negative reviews – but why are negative reviews published in the first place? I’ll paint the picture for you: you work in Human Resources, Talent Acquisition or Marketing, and leadership has come to you asking for a strategy around your negative reviews. OR, scenario two: rankings and reviews are,…

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5 Recruitment Marketing Skills Every Recruiter Must Have

September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession. We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…

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Social Recruiting - Unsolicited Advice from a Passive Candidate

July 12, 2018 by Shelley Trout, Manager at Recruiting Brief

Hands up if you have a love/ hate relationship with your social media. Okay - I’ll be the first to raise my hand and admit it: I do! I love my social media because it lets me feel connected to my friends no matter where I am. At the same time, it’s always seemed a bit weird that there should be pages on the Internet for public consumption that are…

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How To Improve Your Candidate Experience

May 16, 2018 by Shannon Smedstad and Emily Fritz, exaqueo

If you’ve bought a car recently, your options for how you buy have truly changed. The experience of buying a car was part of the selling process. “Get the customer behind the wheel of the car;” “once they test drive it, they’ll love it.” The experience of walking the lot, seeing all the cars, test driving, and then going into the finance office to haggle…

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Why Your Employer Brand Needs to Be Magnetic

April 11, 2018 by Shannon Smedstad, Principal Employer Brand Strategist, exaqueo

What makes a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not everything sticks -- consider aluminum, brass, copper,…

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