#SRSC & EBrandCon

Alright, now you know how to manage some portion of negative reviews – but why are negative reviews published in the first place? I’ll paint the picture for you: you work in Human Resources, Talent Acquisition or Marketing, and leadership has come to you asking for a strategy around your negative reviews. OR, scenario two: rankings and reviews are,…

Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession. We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…

Hands up if you have a love/ hate relationship with your social media. Okay - I’ll be the first to raise my hand and admit it: I do! I love my social media because it lets me feel connected to my friends no matter where I am. At the same time, it’s always seemed a bit weird that there should be pages on the Internet for public consumption that are…

If you’ve bought a car recently, your options for how you buy have truly changed. The experience of buying a car was part of the selling process. “Get the customer behind the wheel of the car;” “once they test drive it, they’ll love it.” The experience of walking the lot, seeing all the cars, test driving, and then going into the finance office to haggle…

What makes a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not everything sticks -- consider aluminum, brass, copper,…