Employer Branding Essentials for Success
October 16, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Building a powerful employer brand is imperative for an employer to attract the best talent to their organization, become an employer of choice and retain their employees. These 2019 Top Companies are competitive when it comes to building their employer brands that resonate emotionally with their candidates and inspire and engage their employees. While…
6 Missteps to Avoid While Launching an Employee Advocacy Program
June 26, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Employee Advocacy has been a core strategy to amplify employer brand awareness internally among employees and externally to the job seekers. Employers know that it is crucial to managing the employer brand reputation to attract the right talent and current employees are at the heart of this effort!
Your employees are your number one ambassadors and…
7 Tips to Attract the Right Talent to Your Organization
June 05, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
There are more job seekers than the number of jobs we have open in the job market. While many employers think it’s easy to get more applicants in a candidate-driven market like this one, the successful employers figured out that it is not about the number of applicants anymore, but it is all about the quality of applicants who can be a right fit for…
Use Candidate Personas to Hire the Right Talent
May 17, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Competition is fierce out there when it comes to attracting the right talent to your organization. Companies with a strong employer brand see 50% more qualified applicants and 1-2x faster time to hire. As you project your employer brand messaging as an overarching concept of what it is like to work at your organization how would you as a recruiter then…
Designing the Candidate Experience as a System: The Approach
April 02, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks
Systems design is how your process integrates through complex pieces of technology, procedure, resources, and people. It’s how these pieces interact with one another to lead to a specific end result. But more specifically, it’s an intentionalprocess with an overarching theme, or driving objective, to coordinate and centralize the system.