#SRSC & EBrandCon

#HRCarnival at #truLondon: 5 Employer Branding Truths

February 26, 2015 by Crystal Miller

No one can deny that employer branding is a hot, hot, hot topic in HR & Recruiting these days... and it's no surprise, given those with a dedicated employer branding initiative are 250% more likely to rate their talent acquisition programs as being highly effective. So how do you build a better brand? You start with defining what 'success' looks like…

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From #SRSC: The Importance of Meaningful Content

February 15, 2015 by Crystal Miller

@CelindaAppleby @AllisonAKruse ok what’s the joke? “Spam should come out of a can and not a recruiter” #SRSC pic.twitter.com/OxXGO5sat2 — Andres Traslavina (@traslavina) January 31, 2015 Meaningful Content The conversation started with a question in a tweet from SRSC speaker Andres Traslavina of Whole Foods: "Does a job posting inspire you to engage…

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Creating a Connected Culture at Whole Foods

January 25, 2015 by Crystal Miller

“Without our team members, we're just four walls and food.” That's the saying at Whole Foods Market, where every employee that's hired is purported to have a DNA that matches the culture of the company. What would become "Whole Foods Market" began in 1978 by then 25-year-old college dropout John Mackey with a girlfriend in Austin, Texas; Whole Foods…

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Is Recruiting Really Broken?

January 21, 2015 by Crystal Miller

The answer to that question probably depends on who you ask. For Social Recruiting Strategies Conference Speaker and President of The Sourcing Institute, Shally Steckerl, the answer is a resounding "Yes, recruiting is broken" and what we know as sourcing needs an overhaul. So let's look at the facts, as reported in Jibe's 2014 Talent Acquisition report: Nearly…

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Engaging Gen Z Series: What to Say And Where to Say It

January 05, 2015 by Crystal Miller

(Part 2 of the "Gen Z" series; read part 1 here) When it comes to talking about strategies to reach Gen Z; it would be easy to moan, groan and gripe about "another post telling people what they need to do to appease an entire generation." It would be easy, but it would also be somewhat short-sighted. Generation Z's eldest members turned 20 last year…

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