How to Align Recruitment Marketing to Your Diversity and Inclusion Objectives

April 23, 2018 by Lori Sylvia, Founder and CEO, Rally Recruitment Marketing

With Diversity and Inclusion a key priority for talent acquisition leaders and CHROs, how well are you aligning your Recruitment Marketing strategy to achieving these important corporate objectives? In Recruitment Marketing, we’re always on the look-out for ways to prove our value. One way we can demonstrate the value of our strategy (and our value…

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Hello, Video Storyteller: Transform How You Hire, Attract and Develop Your Team - Without Breaking the Bank

April 18, 2018 by Abby Cheesman, Workplace Storyteller, Skill Scout

If you’re here, or part of the #EBrandCon community, one thing I know about you is that you’re probably looking for new ways to attract talent to your business. And you have probably already gotten started by understanding your candidate experience and building your employer brand. So what I’m about to tell you will come as no surprise. Are you ready?…

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Why Your Employer Brand Needs to Be Magnetic

April 11, 2018 by Shannon Smedstad, Principal Employer Brand Strategist, exaqueo

What makes a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not everything sticks -- consider aluminum, brass, copper,…

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How to Craft An Employer Brand Strategy Playbook

April 06, 2018 by Ashley Calderon, CareerArc

2018 marks a fresh start for many talent acquisition professionals and for many that means getting a jump start on a new recruiting and employer branding strategy. If you feel like sourcing talent has become harder to attract and acquire, you’re not alone.   Competition is fierce for recruiting teams. Our recent Employer Branding Study, wherein we…

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Interview with Charlotte Marshall from Magellan Health

March 14, 2018 by Kara Mignanelli

EBrandCon Topic Preview: Wondering who will be at EBrandCon San Diego this May?  We caught up with Charlotte Marshall, Vice President, Digital/Social Media and Employer Brand at Magellan Health in San Francisco recently to find out what she has to say about the approach she took to build and launch her company's employer brand.   Check out this interview…

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