#SRSC & EBrandCon

Advocacy: To Platform or Not to Platform

October 28, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Launching an advocacy platform or program can be a daunting task - and I say these words intentionally: platform and program because part of your first decision for this kind of strategy is the ultimate “to platform or not to platform”. And while your advocacy platform will most certainly be a program, your advocacy program doesn’t have to be in a platform.…

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Employer Branding Essentials for Success

October 16, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Building a powerful employer brand is imperative for an employer to attract the best talent to their organization, become an employer of choice and retain their employees. These  2019 Top Companies are competitive when it comes to building their employer brands that resonate emotionally with their candidates and inspire and engage their employees. While…

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3 Tips for Your First 30 Days as an Employer Brand Professional

August 20, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

When I was 16, I started my first professional career in political campaigns - of course, it was unpaid, and balanced between my..less professional “careers” of McDonalds and The Limited Too. It started an 8 year stint of political campaigns - ranging from local, to state, to federal campaigns and various degrees of participation. I helped with communications,…

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Humanizing the Candidate Experience: SRSC 2019 in Review

August 14, 2019 by Bernadette Launi, Employer Branding Content Creator, Stories Incorporated

Originally appeared on the Stories Inc. blog Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies. When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one message to give attendees…

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A Moment that Mattered

August 06, 2019 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated

I have a Big Birthday this September. So, I wanted to do something that would shake up my life a little in celebration. I signed up for a marathon and convinced one of my best friends to run it with me. Except, I’m not a runner. And, even though I *wanted* to do it, I kept dressing in my workout clothes every morning to run to work, but would sit around…

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