#SRSC & EBrandCon

Tips for Conducting a Successful Video Interview

March 27, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Digital interviewing or internet based interviewing is not new anymore. More and more companies are transitioning to video interviewing to reduce the cost of flying in candidates to the interview location. And more companies are encouraging their employees to work remotely so video interviewing helps connect the hiring team and the candidates irrespective…

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Why TVP is the Next Thing in Recruitment Marketing

March 13, 2019 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated

Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like employer value proposition, mission and values. And, according to a study called Inside the Mind of a Candidate conducted…

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8 Ways to Boost Your Employee Referrals with Less Budget

March 07, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

I work with the hiring manager every single day and referrals are the number one thing that they ask when we start to review the candidates for their jobs. They give priority to internal employees and referrals. Why referrals? The reason when asked they all said synonymously that referrals tend to perform better and stay longer. Employee referrals…

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5 Lessons Learned While Partnering with Employer Brand Agencies

March 05, 2019 by The exaqueo team

Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step. Whatever your reasons, working…

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5 Reasons to Define Your Employment Brand Right Now

February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing

It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why? 1. If you don't, someone else will.  Glassdoor…

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