Why Your Employer Brand Needs to Be Magnetic

April 11, 2018 by Shannon Smedstad, Principal Employer Brand Strategist, exaqueo

What makes a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not everything sticks -- consider aluminum, brass, copper,…

Read More

How to Craft An Employer Brand Strategy Playbook

April 06, 2018 by Ashley Calderon, CareerArc

2018 marks a fresh start for many talent acquisition professionals and for many that means getting a jump start on a new recruiting and employer branding strategy. If you feel like sourcing talent has become harder to attract and acquire, you’re not alone.   Competition is fierce for recruiting teams. Our recent Employer Branding Study, wherein we…

Read More

Interview with Charlotte Marshall from Magellan Health

March 14, 2018 by Kara Mignanelli

EBrandCon Topic Preview: Wondering who will be at EBrandCon San Diego this May?  We caught up with Charlotte Marshall, Vice President, Digital/Social Media and Employer Brand at Magellan Health in San Francisco recently to find out what she has to say about the approach she took to build and launch her company's employer brand.   Check out this interview…

Read More

EMPLOYER BRANDING FOR THE DIRTY, THE UGLY AND THE DOWNRIGHT BORING

March 08, 2018 by Maren Hogan, Chief Marketing Brain, Red Branch Media

The following blog content was originally published on The Red Branch Media blog. So many times, we find ourselves listening to how one giant company with an abundance of ping pong tables and fat jack stock options found itself on the receiving end of tons of lovely Glassdoor reviews and adoring candidates. I am happy for those companies of course…

Read More

Social Recruiting: Careers Channels or Corporate Channels?

February 14, 2018 by Lori Sylvia, Founder and CEO, Rally Recruitment Marketing

Did you know that more than 3 billion people use social media? That’s 40% of the world’s population! A stat like that is why more talent acquisition teams are looking to social recruiting to try to reach candidates. While we know active and passive candidates are using social media, there’s so much we still need to learn about how to attract and engage…

Read More
Copyright © 2018 by Global Strategic Management Institute