#SRSC & EBrandCon

Provide Positive Interview Experience to Get the Best Out of Your Candidates

February 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

The interview process is the most integral part of the hiring process to find the right fit candidate.  But when interviewers hurry things up or go unprepared when they meet with a candidate that’s when candidates leave the interview room disappointed and frustrated. As an employer, it can damage your reputation and chances are you might end up hiring…

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When Your Company Reputation is Called into Question, Turn to Employer Brand

January 09, 2019 by Charlotte Marshall, Vice President, Digital/Social Media & Employer Brand, Magellan Health

(Blog originally published on LinkedIn December 5, 2018). As we near the end of 2018, negative press towards big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen to anyone, and if it does happen to your brand, it presents an opportunity to demonstrate an unconventional use of employer brand. While…

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Employee Engagement Starts With Recruiting

December 13, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

A happy employee is an engaged employee. Does that mean a happy candidate can be an engaged candidate and become an engaged employee? What do you think? Candidates will be highly engaged when they get a great candidate experience and what if, you as an organization can continue to provide that great experience even after the candidate comes onboard.…

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10 Tips for Delivering a Great Candidate Experience

December 06, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Attracting and engaging the right talent continue to become more competitive than ever and employers cannot afford to miss out on top talent. From the job application process to interviewing with the recruiters and hiring managers and getting offered, job seekers make the perception of your company's recruiting and hiring process and make a decision…

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Scaling Long Form Content from Employees

December 03, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

It has only been recently that employer brand has emerged as a field, but even with several years under the proverbial belt of selling an organization to its candidates, employees rarely have a dedicated position to it. You’ll find a few here and there, but regardless, the employees are still multitasking their positions between candidate experience,…

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