5 Reasons to Define Your Employment Brand Right Now
February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing
It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why?
1. If you don't, someone else will.
Provide Positive Interview Experience to Get the Best Out of Your Candidates
February 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
The interview process is the most integral part of the hiring process to find the right fit candidate. But when interviewers hurry things up or go unprepared when they meet with a candidate that’s when candidates leave the interview room disappointed and frustrated. As an employer, it can damage your reputation and chances are you might end up hiring…
When Your Company Reputation is Called into Question, Turn to Employer Brand
January 09, 2019 by Charlotte Marshall, Vice President, Digital/Social Media & Employer Brand, Magellan Health
(Blog originally published on LinkedIn December 5, 2018).
As we near the end of 2018, negative press towards big brands like Facebook has been on the rise. Right, wrong or indifferent, this situation could happen to anyone, and if it does happen to your brand, it presents an opportunity to demonstrate an unconventional use of employer brand.
Employee Engagement Starts With Recruiting
December 13, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
A happy employee is an engaged employee. Does that mean a happy candidate can be an engaged candidate and become an engaged employee? What do you think?
Candidates will be highly engaged when they get a great candidate experience and what if, you as an organization can continue to provide that great experience even after the candidate comes onboard.…
10 Tips for Delivering a Great Candidate Experience
December 06, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
Attracting and engaging the right talent continue to become more competitive than ever and employers cannot afford to miss out on top talent. From the job application process to interviewing with the recruiters and hiring managers and getting offered, job seekers make the perception of your company's recruiting and hiring process and make a decision…