Why TVP is the Next Thing in Recruitment Marketing
March 13, 2019 by Lauryn Sargent, Partner & Co-Founder, Stories Incorporated
Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like employer value proposition, mission and values. And, according to a study called Inside the Mind of a Candidate conducted…
8 Ways to Boost Your Employee Referrals with Less Budget
March 07, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
I work with the hiring manager every single day and referrals are the number one thing that they ask when we start to review the candidates for their jobs. They give priority to internal employees and referrals. Why referrals? The reason when asked they all said synonymously that referrals tend to perform better and stay longer.
5 Lessons Learned While Partnering with Employer Brand Agencies
March 05, 2019 by The exaqueo team
Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you might take this step. Whatever your reasons, working…
5 Reasons to Define Your Employment Brand Right Now
February 21, 2019 by Mark Shevitz, Executive Vice President, Brand Strategy, CBD Marketing
It’s never a bad time to think about your company’s employment brand– the way you define and articulate your value to employees and job-seekers. But we’re at a point right now in the job marketplace where having a strong, well-defined and well-communicated identity is more important than it’s ever been. Why?
1. If you don't, someone else will.
Provide Positive Interview Experience to Get the Best Out of Your Candidates
February 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association
The interview process is the most integral part of the hiring process to find the right fit candidate. But when interviewers hurry things up or go unprepared when they meet with a candidate that’s when candidates leave the interview room disappointed and frustrated. As an employer, it can damage your reputation and chances are you might end up hiring…