3 BIGGEST MISTAKES YOU’RE MAKING ON EMPLOYER BRAND REVIEW SITES
April 10, 2017 by Susan LaMotte, CEO, exaqueo - the premier employer brand experience firm
Opinions matter. We seek advice on the best doctors, cars, restaurants and books. If it's sold anywhere, we want opinions from our networks and even strangers. It's no surprise that workplace reviews have caught on just as fast. One survey by HR software advisory firm Software Advice found that half of all job seekers consult reviews on one popular…
HOW CRITICAL MOMENTS IN THE CANDIDATE EXPERIENCE CAN SHAPE YOUR EMPLOYER BRAND
March 01, 2017 by Kathleen O’Brien, Principal Employer Brand Strategist, exaqueo
Recruiting has fundamentally changed with the rise of the social web and technology. Candidates expect to easily access information about your company through a variety of resources, as well as more personalized communication, interaction and transparency. Candidates scrutinize your company in new ways and make more informed decisions than ever before.
What Women Want...From Their Job
February 23, 2017 by Romy Newman President & Co-Founder, Fairygodboss
In 2016, Fairygodboss asked 100 college-educated women what factors were most important to them in a job. Compensation ranked #1 on the list...which was as expected. But from there, the answers were more surprising.
Listed here in order are the top 9 factors for women when they were asked, “how important were these factors to you in selecting your…
How Dell's Recruiting Team Partners with Marketing To Drive Employer Brand
January 16, 2017 by Jennifer Newbill, Senior Manager Global Candidate Attraction, Engagement and Experience, Dell
Five years ago, recruitment marketing at Dell was a completely different landscape than we have today. There was no consistent global employment brand, no real social media strategy when it came to attracting talent, and very little recruiter engagement through social media. Though we did have career-related social platforms, we had little to no interaction…
3 Steps for Building the Recruitment Content Calendar of Your Dreams
January 11, 2017 by Maren Hogan, Chief Marketing Brain, Red Branch Media
Digital content has taken over as one of the most effective ways to reach today’s job seeker. Job ads and social messages aren’t the only means of reaching today’s elusive candidates. Content, when strategically planned, developed and distributed can help lead today’s job seekers right into your ATS and help engage them throughout the hiring process.