#SRSC & EBrandCon

5 Recruitment Marketing Skills Every Recruiter Must Have

September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession. We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…

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Flip the Switch on Your Job Descriptions

September 14, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Job descriptions. I can’t help but shudder a bit when I hear that phrase: “Job descriptions”. I shudder because every time I imagine the state of job descriptions, I imagine a long laundry list of qualifications and requirements, and a short, general, vague, and bland company culture description statement.  I specifically shudder because, along with…

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Repurposing Your Stories for Endless Content Possibilities

September 12, 2018 by Kat Cavano, Content Marketer, Stories Inc.

I’m Kat Cavano, a content marketer at Stories Inc., a company that creates recruitment marketing content. The meta-ness of it all is not lost on me… but inception aside, I fully understand the challenge of creating compelling content for your company – whether it be for employer branding, traditional brand awareness, or both (in my case). If there’s…

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SRSC Sneak Peek

July 19, 2018 by Will Staney, Founder and Principal Consultant, Proactive Talent

In a few weeks I will be speaking at one of my favorite events, the Social Recruiting Strategies Conference (#SRSC), from August 8th-10th, here in Austin. I’ll be leading a session on utilizing video and participating as a panelist on the Association of Talent Acquisition Professionals (ATAP) panel, titled “How I Made it in Talent Acquisition (thanks…

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Diversity Recruitment: Conversation to Commitment

July 17, 2018 by Torin Ellis, Diversity Strategist | Published Author | SiriusXM Contributor

In August of 2017 West Point added a new barracks that didn’t take on a likely name such as Stonewall Jackson or Dwight D. Eisenhower.  This ribbon cutting ceremony honored an overlooked trailblazer, Gen. Benjamin O. Davis Jr.  General Davis was a cadet back in 1932 at the United States Military Academy and no one wanted to be his roommate, his friend,…

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