#LoveWins: Marketing Equality in the Workplace

June 26, 2015 by Crystal Miller

Today SCOTUS ruled on what many have deemed the most pressing civil rights issue of our time: whether or not the Fourteenth Amendment can set limitations on gender and marriage. In other words, the Supreme Court ruled on gay marriage. The result was SCOTUS held States are required to license a marriage between two people of the same sex and to recognize…

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It’s Time to Ditch “One-Size-Fits-All” Recruitment

June 02, 2015 by Crystal Miller

Have you ever noticed how every company wants to be thought of as compelling, different, and even unique? It's an affront to the brand and leadership sensibilities to even suggest candidates might have hard time seeing the difference of the work "life at" one company or the next. Yet at the same time that we as employers want the individuality of our…

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The Rise of the #BrandNarcissist in Talent Attraction

May 19, 2015 by Crystal Miller

We all just want to be noticed and adored, particularly when it comes to the efforts we make on social media. That's normal.... but the question we all have to ask ourselves is this: "Have we earned the love we seek?" All too often, the answer is no. For many talent attraction brands want the love, and may even expect it... but haven't earned it because…

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Jumping into #EBChat: More on Metrics!

March 15, 2015 by Crystal Miller

Last week, we took a look at truths to help you get off the Employer Branding Metrics Merry-Go-Round. But when it comes to metrics, what matters and what doesn't? This is the question that those involved with The Employer Brand Chat and the Talent Brand Alliance wanted to discuss in this month's #EBChat on Twitter. Without further ado, here's the questions…

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#HRCarnival at #truLondon: 5 Employer Branding Truths

February 26, 2015 by Crystal Miller

No one can deny that employer branding is a hot, hot, hot topic in HR & Recruiting these days... and it's no surprise, given those with a dedicated employer branding initiative are 250% more likely to rate their talent acquisition programs as being highly effective. So how do you build a better brand? You start with defining what 'success' looks like…

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