Interview with Charlotte Marshall from Magellan Health
March 14, 2018 by Kara Mignanelli
EBrandCon Topic Preview:
Wondering who will be at EBrandCon San Diego this May? We caught up with Charlotte Marshall, Vice President, Digital/Social Media and Employer Brand at Magellan Health in San Francisco recently to find out what she has to say about the approach she took to build and launch her company's employer brand.
Check out this interview to hear Charlotte's advice on how and when to roll out your plan to stay relevant; how to incorporate continuity, momentum and pace to help you accomplish your EB strategy execution; and what's next in personalized content and personas.
You can learn more from Charlotte at EBrandCon this May 23rd!
Vice President, Digital/Social Media and Employer Brand - Magellan Health
At Magellan Health 10,000 professionals wake up every day determined to lead humanity to healthy, vibrant lives. With revenues of $6 billion, and two percent unemployment rate in the healthcare space Magellan knows it’s time to develop its employer brand.
Vice President of Digital/Social Media & Employer Brand, Charlotte Marshall was hired to do just that. She is passionate about helping organizations draw on the unique experiences of their professionals, then connecting those stories with a candidate’s aspirations and career goals. She has built four employer brands from the ground up, helping organizations proactively answer the crucial “why:” why us, why you, why now.
Prior to working for Magellan Health, she led the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.