SRSC Sneak Peek
July 19, 2018 by Will Staney, Founder and Principal Consultant, Proactive Talent
In a few weeks I will be speaking at one of my favorite events, the Social Recruiting Strategies Conference (#SRSC), from August 8th-10th, here in Austin. I’ll be leading a session on utilizing video and participating as a panelist on the Association of Talent Acquisition Professionals (ATAP) panel, titled “How I Made it in Talent Acquisition (thanks to Social Media)”. Both of these topics are near and dear to my heart since I began my career in Talent Acquisition, specifically leveraging social media and video to push boundaries and build successful global employer brands and recruiting engines at companies like VMware and SAP. Even since I’ve been gone, it’s been fun to see the work I began evolve over the last 8 years.
Video today is easier than ever before and can greatly improve your talent engagement and attraction efforts, all while staying within budget. My presentation, “How Video Killed the Microblogger: Recruiting Videos on a Budget”, will cover the following:
1) How you can utilize various types of video content at each candidate touchpoint
2) How using dynamic video content can improve your recruiting strategy
It’s 2018, and almost everyone has an HD camera in our pocket and a multitude of free or inexpensive tech and apps for creating quick, high-quality video content. This content can highlight the experience of working at your company, showcase colleagues your candidates would be working with, and even give candidates a first-person perspective of the day-to-day responsibilities of the job. Talk about transparency! We now have the power at our fingertips (literally) to let candidates in the door, meet their potential boss and teammates, and experience the working environment - all before they even apply. If you want to understand how to better utilize video and leave with over a dozen new and creative ideas and best practices, then you won’t want to miss out on this session!
Later in the afternoon on day one, I’ll be participating as a panelist in Ben Gotkin’s ATAP panel where he’ll be asking questions of myself and fellow panelists, Allison Kruse, Director of Content and Social Media at Kforce, and Chris Hoyt, President & Co-owner of CareerXroads. In this panel session you’ll hear about how our social media experiences have shaped our talent acquisition careers, allowing us to break through barriers and innovate while advancing our career goals and ambitions. I’ve known Ben and my fellow panelists for many years and enjoyed observing what they’ve accomplished in their careers with innovative social media approaches, and I’m very excited to see where this discussion leads us.
Whether you are a seasoned social recruiter or just starting to figure out how to apply digital marketing strategies to enhance your career, attending this conference is a certainly a value-adding learning experience. In addition to the professional takeaways, SRSC is also where I’ve expanded my network with many acquaintances who have now turned into friends. Register today for a chance to become a pro in the use of video in recruiting. If you reach out to me and mention this post, I will provide you with my speaker code for a 15% discount. I hope to see you in Austin!
About the Author:
Will Staney is the Founder and Principal Consultant at Proactive Talent, a modern talent strategy consulting company based in Austin, TX focused on recruiting optimization, employer branding, and on-demand recruiting as well as the Co-Founder of Talent Brand Alliance, a professional community for employer branding and recruitment marketing professionals. Prior to that, I was the Head of Global Talent Acquisition at rapidly-growing startups Twilio and Glassdoor and Sourcing and Talent Attraction leader at VMware and SAP.