SOCIAL RECRUITING STRATEGIES CONFERENCE 2020: AGENDA

We're thrilled to gather together virtually in this transitional time. Your at-home conference experience will be hosted by our amazing Emcee, Torin Ellis, a Human Capital Strategist, focused on the art of recruiting diverse talent using various creative methods. He's also an all around great guy!  

Grab your coffee and get ready for 3 full-days of inspiration! 

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At the heart of any successful recruitment marketing strategy is content that resonates with your target candidates. Employers who strategically use content to engage the right candidates, at the right place and at the right time will be at a competitive advantage.

Developing a strategic content strategy that maps to the candidate journey can improve the way your business is bringing in the right folks. Join Allison Kruse, Director of Content and Social Media at Kforce, to learn how to build and implement a content roadmap. Whether you are a team of one or of many, she will share her tried-and-true tactics for creating content that grabs attention and wins the hearts of your candidates.

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In this session, Andrew Gadomski will talk data to you!  He'll share techniques, principles, and practices to architect a foundation for reporting and analysis using data in your businesses. Session highlights include: 

• How and where to use analytics to make strong decisions in recruiting
• Review the assets and data required for operating a recruiting analytics program
• Identify key performance indicators (KPIs) that you should be measuring to increase performance

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Since mid-March, we've experienced a lot... in fact, that's likely an understatement! But - as you've probably personally experienced - we've also learned a lot. As recruiting and TA professionals, what lessons can you take from the last few months and apply to your fall and seasonal hiring plans?

We invite you to join Leah Daniels, SVP of Strategy at Appcast as she breaks down the last few months and helps you to integrate the key takeaways into your recruitment strategy. We will discuss:

• An update on the industry and market data that drive our insights
• Why this fall and seasonal hiring might be different from previous years
• What you should start, stop, and continue, as you plan for the back half of 2020

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In this world of endless choices, options and distractions, we stay interested in and crave certain goods, services, brands and resources for different reasons -- all of which align with usefulness. Simply, we don't seek, or want, what we can't use. A human, empathetic approach in talent acquisition is essential, but we are all, in the end, humans -- we should have that down! So what's next? We must transcend being simply human to listen to our target talent. In this dynamic session, hear Tracey Parson's ahead-of-the-curve thinking on creating a listening-first candidate experience, why “thought leadership” is not as valuable as “trusted resource,” and what you can implement in your social recruiting strategy to continually be useful to your universe of people in creative ways.

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SkillSurvey applies the science of human behavior and smart technology to help our customers make better hiring decisions faster. Our online reference checking and talent sourcing solutions will help you discover new talent and assess your candidates’ soft skills with the only solution proven to reduce first-year turnover. Visit www.skillsurvey.com.

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Now more than ever, it's important to pause, reset and think of how your company shows up when it comes to diversity and inclusion. You will get the perspective from the employer and the diverse job seeker. "If you could walk a mile in my shoes..." you'd possibly be inspired to go deeper in your diversity efforts. What changes would you make?

Even though it's important, this will not be a discussion on social justice, it will be an actionable session where you will be able to get tips and tangible takeaways to improve how you are promoting diversity & inclusion, and improve your candidate experience for diverse candidates - full of examples and tips.

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Welcome back! Torin highlights some of the key takeaways from day one of #SRSC Virtual and previews some of the engaging sessions ahead today. 

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Diversity, inclusion and equity is not a trend but a critical social and business imperative.  Driving an organizational diversity agenda is a collaborative effort, not a one function/leader responsibility. Talent acquisition has a huge role in building the momentum behind diversity and inclusion initiatives.  Join this important fireside conversation and learn what inclusion really means and how we can all do more to inspire change. 

• The effect of unconscious bias in hiring 
• Identifying diversity impacts on your employee base
• Strategies and data to earn executive buy-in for a successful D&I strategy 

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Recruitment Marketing comes at a cost. What can you do to increase engagement and bring attention to your brand when you are operating on a limited budget? Rest assured, successful recruitment marketing can be achieved when facing limited budgets. By implementing many low cost strategies, RTI International has successfully brought attention to their employer brand. In this insightful and practical case study session, you will learn how RTI International leverages cross functional collaboration and employee ambassadors to achieve employer branding success.

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So much effort and resources go into talent attraction only to lead qualified candidates into a broken application with unnecessary friction. It’s time to rethink the application funnel as part of (if not the primary) talent marketing strategy. 

Important nuggets we’ll discuss:

• How much farther would your investments go with less application friction
• How automation will give you more valuable time with qualified candidates while helping under-qualified candidates at the same time
• Adding empathy back into the recruiting process

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Recruiters can’t do it all. With low unemployment and underemployment rates across the country, the days of hoping the perfect candidate will magically appear are long gone. Nationwide Children’s Hospital has implemented strategies among Talent Acquisition Partners, Hiring Managers and Senior Leadership to attract and retain talent for the second largest pediatric hospital in the country. An organization of 13,000 employees, averaging 800 openings a week - their strategies are structured with powerful messaging to increase employee referrals, build content to attract applicants in each generation, and focus on hiring candidates who mirror their patient population – all with minimal, non-profit budget. They have proven success by thinking outside of the “post and pray” recruitment tactics resulting with over 5000 hires in 2019, by encouraging and empowering staff to utilize social channels for more than just sharing family photos.

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Gem's Co-founder & CTO, Nick Bushak, will discuss the latest recruiting benchmark metrics. Nick will talk through benchmarks at each stage of the recruiting funnel, show how the data has shifted during COVID, and offer guidance for where to start if your numbers aren't up to par. Join Nick to learn:

- What are average open and reply rates for prospect outreach?

- Which roles are you most (and least) likely to see responses for?

- How many qualified candidates need to enter process for you to make a hire in a given department?

- How do these numbers differ by department, location, gender, and company size?

Drawn from over 1 million outreach emails and nearly 600,000 candidates who entered process through Gem's customers, these benchmarks will help talent acquisition teams gauge hiring success against industry standards.

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Industry commentator Bill Boorman has teamed up with Oleeo to investigate trends from millions of applications pointing to the advent of recruitment automation - moving from a burden of all human involvement to a machine-learning environment that allows the hiring funnel to be more augmented than ever before.

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In this session we sit down with Courtney Jorgensen, Vice President of Talent Acquisition at Donnelley Financial Solutions will share tips for adapting your recruiting strategy to do more with less. Some topics covered include:

• Building pipelines while hiring is slow

• Defining candidate profiles for the future of work

• Creating an onboarding experience in a virtual world

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When was the last time that you hopped on Instagram, Amazon, or AirBnB and found the talent that you were looking to hire? In this session, Brian Fink shows you the alternative uses and resources available at scale to change your sourcing and social recruiting strategy. Looking at the most trafficked websites, you'll discover how to find and speak with talent that no one else is speaking with.

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As generations change, the way they communicate changes too. From the rise of new channels and new lingo, to expectations and attention spans, we can’t assume what has always worked for college students will be the right strategy. In this session, Lane Sutton (from the Walmart employer brand team) and Susan LaMotte (from the employer brand consulting firm exaqueo) will engage in a spirited discussion about how to best communicate with your college and university audiences. With the shift to virtual strategies in this tumultuous year, they’ll cover how to reach college students where they are, what students want to know about you as an employer and how Walmart turned a segmented Campus brand into a unified enterprise brand.

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Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers.

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Join us for this interactive session while two industry icons guide you on an interactive tour of the "must have" tools in the business. Chloe Rada, Director of Talent Administration, Technology and Branding for Sodexo and Allison Kruse, Director of Content and Social Media for Kforce team up to share the secrets to their success. See how you can utilize a wide variety of tools to boost your social recruiting skills. From publishing scheduled content and user-friendly content creation tools to engaging with a target audience and analyzing the performance of a team’s efforts, you'll wonder how you ever did your job without these amazing pro tips and tools.

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