The Application is Where Your Recruitment Marketing Investments Die

So much effort and resources go into talent attraction only to lead qualified candidates into a broken application with unnecessary friction. It’s time to rethink the application funnel as part of (if not the primary) talent marketing strategy. 

Important nuggets we’ll discuss:

• How much farther would your investments go with less application friction
• How automation will give you more valuable time with qualified candidates while helping under-qualified candidates at the same time
• Adding empathy back into the recruiting process