In this world of endless choices, options and distractions, we stay interested in and crave certain goods, services, brands and resources for different reasons -- all of which align with usefulness. Simply, we don't seek, or want, what we can't use. A human, empathetic approach in talent acquisition is essential, but we are all, in the end, humans -- we should have that down! So what's next? We must transcend being simply human to listen to our target talent. In this dynamic session, hear Tracey Parson's ahead-of-the-curve thinking on creating a listening-first candidate experience, why “thought leadership” is not as valuable as “trusted resource,” and what you can implement in your social recruiting strategy to continually be useful to your universe of people in creative ways.