Get a head start by becoming familiar with the agenda for our next recruitment conference ahead of time! Starting with workshops registration and a great continental breakfast, the best of the talent acquisition conferences kicks off with pre-conference workshops by the country’s powerhouse leaders in recruitment and HR.
From data analytics for successful recruiting and maximizing your digital footprint to content strategy and data-driven recruiting practices, the topics covered will prove to be invaluable – but the only way you’ll be able to effectively use your time at the conference is to work through the agenda and plan which presentations you want to prioritize. If you’ve attended talent acquisition conferences but this will be your first time at this one, you’ll be quick to see that the SRSC is like none other!
Tuesday, August 6, 2019
8:15 am
Continental Breakfast and Workshop Registration
9:00 am–12:00 pm Morning Workshop ARecruiter Bootcamp: Recruiting and Sourcing Tools and Strategies (Read More) Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing and recruiting arsenal. This workshop will focus on using the right tools to find the candidates you need, now. Participants are required to bring a laptop for an interactive session. | 9:00 am–12:00 pm Full Day WorkshopAttract Talent with Content Marketing: Create Your Playbook (Read More) Great recruiting content is essential for talent attraction. Are you breaking through the noise? Rally™ with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent. This isn't a workshop where you'll sit quietly and listen to a bunch of presentations! You'll be working side-by-side with our experts and mentors to complete exercises in class that will teach you how to create impactful Recruitment Marketing content. In just one day, you'll create your recruiting content strategy and jump-start your content creation plan that you can put into action immediately! You'll learn how to:
Designed for:
Experience level:
Workshop resources:
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12:00 pm–1:00 pm
Luncheon
1:00 pm–5:00 pm
Talent Congress: Using Data Analytics for Recruiting (Read More)
In this four-hour interactive workshop, recruiting and HR managers will be exposed to a wide array of techniques, principles, and practices to architect a foundation for reporting and analysis using data in their respective businesses. The learning objectives are:
1:00 pm–4:00 pm
Attract Talent with Content Marketing: Create Your Playbook (continued)
4:00 pm
Workshops Adjourn
5:00 pm
Talent Congress Adjourns
4:30 pm–5:30 pm
Welcoming Reception sponsored by RolePoint (Read More)
Join fellow attendees, speakers, and partners at our Welcoming Reception to meet and greet before the main conference begins. This is the perfect time to meet up and socialize with your peers and enjoy complimentary food and drinks before the conference kicks off. Thank you to our welcoming reception sponsor, RolePoint.
Wednesday, August 7, 2019
7:30 am–8:15 am
SRSC Registration and Continental Breakfast (Read More)
Don't miss the opening remarks and warm welcome from SRSC's emcee Torin Ellis, host of SiriusXM CareerMix, author of RIP the Resume, and leading diversity and inclusion (D&I) strategist!
8:15 am–8:30 am
Welcome and Introduction by SRSC Emcee Torin Ellis (Read More)
Don't miss the opening remarks and warm welcome from SRSC's emcee Torin Ellis, host of SiriusXM CareerMix, author of RIP the Resume, and leading diversity and inclusion (D&I) strategist!
8:30 am–9:15 am
Keynote: How to Build & Implement Your Talent Acquisition Content Roadmap (Read More)
At the heart of any successful recruitment marketing strategy is content that resonates with your target candidates. Employers who strategically use content to engage the right candidates, at the right place and at the right time will be at a competitive advantage.
Developing a strategic content strategy that maps to the candidate journey can improve the way your business is bringing in the right folks. Join Allison Kruse, Director of Content and Social Media at Kforce, to learn how to build and implement a content roadmap for 2019 -2020. Whether you are a team of one or of many, she will share her tried-and-true tactics for creating content that grabs attention and wins the hearts of your candidates.
9:15 am–10:00 am
Walking the Talent Tech Tightrope: Balancing Automation & Personalization in the Candidate Experience (Read More)
Between the dawn of civilization and 2003, we only created five exabytes; now we're creating that amount every two days. -- Hal Varian, Chief Economist at Google
We create data with every Google search performed, image posted on Facebook, and job application submitted or received. We are swimming in content and data, and the level is rising every day.
To stay afloat with the surge in data, companies are turning to automation. But in human capital and talent acquisition, providing a human touch is paramount. So how do you ensure you automate the right processes in the candidate experience without losing that human touch?
Join Alyssa Gioscia as she covers:
10:00 am–10:10 am
Sponsor Showcase: Jobvite: Leveraging Social Media to Boost Your Employee Referral Program (Read More)
Jobvite leads the next wave of talent acquisition innovation with candidate-centric recruiting. The platform helps companies engage candidates from first-look to first-day with automation and intelligence to increase the efficiency of the recruiting cycle. Jobvite empowers companies to provide such experience with its recent acquisition of Talemetry, RolePoint, and Canvas.
10:10 am–10:30 am
Networking Coffee Break
10:30 am–11:15 am
Build a Strong Recruiting Function (Read More)
Join Crystal Stanfield, Director of Talent Acquisition at SAC Wireless for this case study session on how to build a strong talent acquisition function and team. Crystal will share her strategy and execution that bolstered SAC’s team, process, employment brand and systems. No matter what industry you’re in, you will be able to take away key strategies and action items to implement and grow your own recruiting function.
11:15 am–12:00 pm
Communicating with Heart at CVS Health (Read More)
Combining CVS Health and Aetna was a transformative moment for our company, establishing us as the nation’s premier health care innovation company. The CVS Health talent acquisition team is a passionate and agile group of recruiting professionals located across the globe with one mission.... to help our leaders hire great people. Learn how the CVS Health is reinventing their employment brand with customers, colleagues and candidates at the heart of everything they do.
12:00 pm–1:00 pm
Networking Lunch
Track A: Content Marketing for Recruiters | Track B: Talent Brand & Storytelling |
1:00 pm–1:45 pm Omni Channel Recruitment Marketing (Read More) Using Social as a cornerstone, attendees will learn how to construct a campaign with touch points across multiple channels (paid and organic social, search, email, digital and offline/OOH marketing) to develop brand purpose and interest with your target candidate audience(s). | 1:00 pm–1:45 pm Case Study: Burlington's Talent Brand Journey (Read More) From Burlington Coat Factory to Burlington Stores, Burlington has transformed themselves in more ways than one. Now the 3rd largest off-price retailer in the country, Burlington continues to grow at a rapid pace with the challenge of shaking its old name and the stigma attached. Join Krista Gathercole, Director of Executive Recruitment & Talent Brand at Burlington Stores as she walks you through Burlington’s Talent Brand journey and strategy to win talent through transparent and engaging content strategies. Learn how Burlington built their Employee Advocacy program from scratch on a shoe string, or should we say “off-price” budget! |
1:45 pm–2:30 pm Video Killed the Radio Star: DIY Job Videos (Read More) Abby helps Talent Acquisition leaders tell their company stories on video to attract talent. You will learn tips to implement a proven approach that helps recruitment teams improve talent attraction and hiring through full scale video production or a DIY workplace video app. | 1:45 pm–2:30 pm Uncovering Moments that Matter (Read More) Every person has a story — definitely. But as recruitment marketers, how do you uncover the employee experiences that best illustrate your culture? And then, how do you bring them to candidates in a compelling way that drives action? This session is all about finding the moments that matter — to your company, to your employees, and to your candidates. You'll learn:
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2:30 pm–2:45 pm
Networking Break
2:45 pm–3:30 pm
Panel Discussion: Empowering the Candidate Experience (Read More)
Empowering the candidate experience (CX) is a critical priority for the future of talent acquisition. Join CX champion, international speaker, author, and TA trailblazer Gerry Crispin, co-founder of CareerXroads, as he leads this engaging panel discussion with recruiting and employer branding practitioners, Eleni Efstratiades, talent relationship manager for Siemens and Emily Fritz, employment brand strategist and engagement manager for exaqueo. Bring your questions! Topics include:
3:30 pm–3:45 pm
Networking Break
3:45 pm–4:30 pm
Recruitment Marketing Ideas That Pack a Punch (Read More)
In this session we will discuss how several recruitment marketing initiatives work together to ‘influence’ an applicant. Learn how you can draw from the latest consumer marketing tactics – think (career) website optimization, out-of-the-box social advertising, geofencing, content ideas, talent communities and more – to move candidates (both passive and active) down the application funnel – from awareness to alumni!
It’ll be a tips-packed session with the goal of giving you actionable ideas that you can implement as soon as you’re back home/at the office. And yes! There will be prizes!
4:30 pm–5:15 pm
The Never-ending Story: A Candidate’s Infinity Loop With Your Brand (Read More)
OK, so you’ve barely gotten your company’s and/or team’s head wrapped around the talent acquisition funnel – from leads to applicants to employees – when BAM, here comes the infinity loop. Yep. The candidate journey isn’t linear – it’s a never-ending lifecycle relationship with your company. So how can you possibly navigate that type of relationship with your candidates? SmashFly’s Head of Recruitment Marketing, Brandy Ellis-Kromah will help you navigate how to shift to an infinity loop mentality, diving into how to understand, influence and empower your core talent audiences with omni-channel marketing, plus sharing real-world examples of how to use what you already have to scale without increasing workload.
5:15 pm–6:15 pm
SRSC Networking Reception sponsored by RolePoint (Read More)
Join fellow attendees, speakers, and sponsors for drinks and appetizers.
Thank you to our reception sponsor:
Thursday, August 8, 2019
8:00 am
Continental Breakfast
8:30 am–9:15 am
We know social media has matured, but has the candidate experience caught up? In consumer marketing we break down and dissect every minute of the customer experience. Why don’t we do that in human resources? In this keynote, we will introduce a new model for the future of candidate experience. Beyond trying to simply make it better, it’s time to look at what elements of the experience are most effective to the candidates you want to attract and strategize on how to influence candidates effectively. The future of social isn’t the latest or coolest tool—it’s strategy.
9:15 am–10:00 am
Four Critical Talent Experiences HR Must Get Right (Read More)
Companies continue to invest in HCM, ATS, job sites, and spreadsheets, and yet it’s still almost impossible for employers to market the right opportunities to the right talent. Candidate experience sucks. Recruiter productivity is suffering. Employee engagement and retention is low. The lack of unified insights of the talent journey inhibits innovation and business performance. Most technology solutions only focus on one inconvenience. But when the focus is on the four talent experiences, goals are exceeded and the new paradigm of talent demands are met. Join us to learn the future of talent is on a single platform for every talent experience: candidates, recruiters, employees, and management.
10:00 am–10:10 am
Sponsorship Showcase: Traitify (Read More)
10:00 am–10:30 am
Morning Networking Break
10:30 am–11:15 am
Recruiting Reinvented: Digital Transformation of Executive Search (Read More)
Finding the right talent is all about accuracy and fit. Join Paul Valente, Head of Talent at AMC Networks to learn how he developed the executive search offering for the organization, earning buy-in for research systems and ultimately creating diversity in hire as well as reduced cycle times for additional positions within the organization. In this case study session, Paul will share:
11:15 am–12:00 pm
The Four Pillars of Talent Attraction (Read More)
12:15 pm–1:00 pm
Networking Luncheon
Track C: Recruiting Strategies and Best Practices | Track D: Employer Branding and Recruitment Marketing |
1:00 pm–1:45 pm Instagram Strategy: How to Start Small and End up with Big Impact — Commerce Bank Case Study (Read More) This case study of Commerce Bank will leave you with tips and tricks for kicking off or boosting your current Instagram strategy. Join Laura Bookout, Talent Acquisition Marketing Specialist at Commerce Bank and HireClix's Kara Yarnot as they share lessons learned in how to get something off the ground when you're starting small. Topics covered in this session include:
| 1:00 pm–1:45 pm “Show and Tell” — The Art of Attracting Talent Through Engaging Content Strategies (Read More) In today’s recruitment space, the importance of telling your brand story via engaging content strategies has never been higher. Gone are the days of candidates beating down your doors begging for jobs, you now have to give them a reason to want to apply through transparent content that displays your culture and values as an organization. In this talk we’ll discuss how “Show and Tell” isn’t just for elementary school anymore and how you can use this concept to create preference towards your employer brand and make life easier for the whole TA team during the recruitment process. |
1:45 pm–2:30 pm Talent Architecture: How Wayfair Designs Talent Acquisition to Scale (Read More) Join Elliott Garlock, Head of Global Employer Branding at Wayfair, the largest tech employer in Boston, to learn how his transformative group leads the strategy behind the company's systematic talent architecture. In this case study session, Elliot will share:
| 1:45 pm–2:30 pm Buiding eBrand (Read More) Join us for this fun session on building your eBrand. |
2:30 pm–2:45 pm
Afternoon Networking Break
2:45 pm–3:30 pm
Finding the Ideal Recruiting Tech Stack for the Core Recruiting Function (Read More)
Recruiting technology is not one-size-fits-all. Your company’s industry, current size and growth rate, recruiting process, hiring culture, available resources, types of positions you’re recruiting for, and more combine to create a unique profile that should lead you toward the ideal recruiting tech stack. One problem – recruiting technology is usually marketed and sold as one-size-fits-all, and the number of tech options can be overwhelming.
Join HR tech analyst George LaRocque as he identifies the variables you should consider when designing your ideal recruiting tech stack, and then based on the latest HRWins research and work in the field he’ll share a recruiting tech stack landscape for companies of different sizes and profiles.
3:30 pm–4:00 pm
HR technology has, and continues to, advanced rapidly over the years. There are a number of systems companies can utilize to better track, influence, attract and analyze candidates. Join Craig Fisher, co-host of the Cool Tools Show, a podcast that explores emerging technologies and platforms at the intersections of social media, recruiting, marketing, and mobile for this session on cool tools for recruiting. Gain insight, tools, and confidence to take back and apply immediately in your recruiting activities.
4:00 pm
Sponsor Giveaway and SRSC Wrap-Up