OK, so you’ve barely gotten your company’s and/or team’s head wrapped around the talent acquisition funnel – from leads to applicants to employees – when BAM, here comes the infinity loop. Yep. The candidate journey isn’t linear – it’s a never-ending lifecycle relationship with your company. So how can you possibly navigate that type of relationship with your candidates? SmashFly’s Head of Recruitment Marketing, Brandy Ellis-Kromah will help you navigate how to shift to an infinity loop mentality, diving into how to understand, influence and empower your core talent audiences with omni-channel marketing, plus sharing real-world examples of how to use what you already have to scale without increasing workload.