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Thursday, August 8, 2019 - 1:00 pm–1:45 pm

Instagram Strategy: How to Start Small and End up with Big Impact — Commerce Bank Case Study

This case study of Commerce Bank will leave you with tips and tricks for kicking off or boosting your current Instagram strategy.  Join Laura Bookout, Talent Acquisition Marketing Specialist at Commerce Bank and HireClix's Kara Yarnot as they share lessons learned in how to get something off the ground when you're starting small.  Topics covered in this session include: 

  • The selection process: what channel to focus your strategy on and why
  • Identifying paid vs. organic
  • Data measurement of campaign implementation 
  • Personas

Laura Bookout Commerce Bank

Laura Bookout
Talent Acquisition Marketing Specialist
Commerce Bank
Kara Yarnot HireClix

Kara Yarnot
Vice President, Brand Strategy
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