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Wednesday, January 31: Pre-Conference Recruiting Training



Brittany Goren
Aspen Advisors

Morning Workshop A

8:15 am (NOTE: This is a 4-hour workshop)

Limited Seating - Registration Required

Part I (8:15 AM - 10:00 AM) The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging…

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Kristin Dudley
Co-Create LLC

Morning Workshop B

9:15 am

Limited Seating - Registration Required

For those of you who were told years ago that your job was to no longer be a recruiter, but a marketer, prepare to be blindsided again. In the digital world where your employment brand is attracting (or repelling) talent, you have to leverage digital platforms to tell your story. That’s why I’m encouraging you to no…

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Laura Stoker
ADP

Afternoon Workshop A

1:00 pm

Limited Seating - Registration Required

Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated…

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Abby Cheesman
Skill Scout

Afternoon Workshop B

1:00 pm

Limited Seating - Registration Required

Employee perspectives must validate the culture and keep your messaging aligned with the experience of working for your company. But there's a way to get those engaging stories and recruiting content to almost write themselves. Crystal will work with workshop participants to draft messages, evaluate the quality of…

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