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Wednesday, January 31 - 1:00 pm

Compelling Content Development

Employee perspectives must validate the culture and keep your messaging aligned with the experience of working for your company. But there's a way to get those engaging stories and recruiting content to almost write themselves. Crystal will work with workshop participants to draft messages, evaluate the quality of the message and identify objectives and how to develop a content strategy. Through group activities, participants will gain hands on experience in effective content development and messaging.  

Abby Cheesman Skill Scout

Abby Cheesman
Skill Scout
Crystal Miller Lay Branded Strategies

Crystal Miller Lay
Branded Strategies
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