Get a head start by becoming familiar with the agenda for our next recruitment conference ahead of time! Starting with workshops registration and a great continental breakfast, the best of the talent acquisition conferences kicks off with pre-conference workshops by the country’s powerhouse leaders in recruitment and HR.
From data analytics for successful recruiting and maximizing your digital footprint to content strategy and data-driven recruiting practices, the topics covered will prove to be invaluable – but the only way you’ll be able to effectively use your time at the conference is to work through the agenda and plan which presentations you want to prioritize. If you’ve attended talent acquisition conferences but this will be your first time at this one, you’ll be quick to see that the SRSC is like none other!
Wednesday, January 30
Morning Workshop A
In this interactive workshop, Tim will focus on a number of different topics to increase the success of recruiters using social recruiting. The learning objectives are to:
*Since this session is interactive please bring your laptop.
Social Media and Content Lead for U.S. Recruitment Brand
Morning Workshop B
Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing & recruiting arsenal. This workshop will focus on using the right tools to find the candidates you need, now. Participants are required to bring a laptop for an interactive session.
Executive Director of Global Training
AIRS, an ADP Company
Afternoon Workshop A
In this workshop, Abby helps Talent Acquisition leaders tell their company stories on video to attract talent
You will learn tips to implement a proven approach that helps recruitment teams improve talent attraction and hiring through full scale video production or our DIY workplace video app.
Afternoon Workshop B
In this four hour interactive workshop, recruiting and HR managers will be exposed to a wide array of techniques, principles, and practices to architect a foundation for reporting and analysis using data in their respective businesses. The learning objectives are:
> Understand the basic elements of how and where to use analytics to make strong decisions in recruiting
5:30 - 6:30 PM
Join fellow attendees, speakers and partners at a local bar to meet and greet before the main conference begins.
Thursday, January 31
8:00 am–8:15 am
8:15 am–9:00 am
At the heart of any successful recruitment marketing strategy is content that resonates with your target candidates. Employers who strategically use content to engage the right candidates, at the right place and at the right time will be at a competitive advantage.
Developing a strategic content strategy that maps to the candidate journey can improve the way your business is bringing in the right folks. Join Allison Kruse, Director of Content and Social Media at Kforce, to learn how to build and implement a content roadmap for 2019. Whether you are a team of one or of many, she will share her tried-and-true tactics for creating content that grabs attention and wins the hearts of your candidates.
9:00 am–9:45 am
Facebook is an ever-evolving platform that requires brands to produce engaging content. How do your posts measure up? Join Mira Greenland, SVP of CareerArc, as she covers new Facebook best practices to maintain an engaged candidate audience, achieve maximum exposure, and expand your reach.
Learn more about:
9:45 am–10:15 am
10:15 am–11:00 am
Over the past several years, CDW, a Fortune 200 multi-brand technology solutions provider, has evolved its recruitment marketing strategies and processes to deliver unprecedented productivity and efficiency that support its ambitious growth objectives. Discover the lessons learned through this incredible journey and listen to CDW Talent Acquisition Leadership discuss how the organization has achieved its vision for success. Learn how the global company has leveraged the most innovative, sophisticated recruitment marketing technologies to support and advance its data-driven approach, and improve overall recruitment results.
11:00 am–11:45 am
12:00 pm –1:00 pm
Track A: Optimizing the Candidate Experience
Track B: Emerging Technology and Trends
1:00 pm–1:45 pm
The answer to a great candidate experience is clear: better communication! The latest Talent Board research shows that job seekers rated their candidate experience higher when there was open, transparent and two-way communication (including feedback) between them and the employer throughout their candidate journey. For years we’ve focused on process improvements to the candidate experience. Operational improvements are important, but in all our attention on automation, have we taken the “human” out of our candidate touchpoints? It’s time to humanize the candidate experience with better communications and engagement strategies. In this session, learn how to leverage recruitment marketing strategies to create more personalized and responsive communications, engage candidates through channels like email and social and make your employer brand more accessible and human.
Founder and CEO
Rally™ Recruitment Marketing
1:00 pm–1:45 pm
How many times have you heard the phrase “just do social”? I think we’ve all been there: the “powers that be” and the executives seem to think that social media is a simple matter of posting a status update to any which platform, but the practitioners in us know that’s not the case. Half the battle of social recruitment strategies is establishing (and communicating) the program effectively to the stakeholders so they understand the complexities. Building a strong foundation for your strategy (including research, data, program management, and structure) will help gain executive buy in for any program development in the future. In this session you’ll:
Global Employer Brand Program Manager
Palo Alto Networks
1:45 pm–2:00 pm
2:00 pm–2:45 pm
When people have a choice of jobs, they behave like consumers shopping among many products. If you want to attract the best, you have to compete for them. You have to offer them value. Treating your candidates like customers isn’t just a mindset but instead it's a sound business strategy that involves your current employees (aka former candidates). Your workforce is key to implementing a customer-centric strategy. Join us for this session and learn tips on how to effectively engage and motivate your volume workforce. In this session, Christopher Kurtz will discuss:
1. The peaks and valleys of shopping. Creating better candidate moments.
2. You are more than an army of one. You need engagement, not buy-in.
3. Marketing your impact, not your features and benefits
2:00 pm–2:45 pm
HR technology has, and continues to, advanced rapidly over the years. There are a number of systems companies can utilize to better track, influence, attract and analyze candidates.
Join us for this unconference style interactive discussion, moderated by Craig Fisher, co-host of the Cool Tools Show, a podcast that explores emerging technologies and platforms at the intersections of social media, recruiting, marketing, and mobile. This unique format ensures that everyone leaves with far more information, insight, tools, and confidence to take back and apply immediately in their recruiting activities. Attendees will share experiences and exchange insights on adaption of revolutionary HR tech and what you can expect in 2019.
Head of Employer Brand and Marketing
2:45 pm–3:00 pm
3:00 pm–4:00 pm
Building and implementing an employee advocacy program is a challenge. Join us for this engaging panel discussion to learn best practices for building and sustaining employee advocacy in your organization.
4:05 pm–4:15 pm
4:15 pm–5:00 pm
Talent Attraction leaders say they usually lose diverse candidates early in the recruitment funnel - but they're not always clear why.
Data from 1,000 candidates we surveyed and 25,000+ questions they asked prospective employers during the recruitment process, reveals how they make up their mind on whether an employer is serious about diversity (spoiler alert, stats & photos alone won't cut it):
1. Which specific diversity questions do they want answered?
2. Where do they look for this information?
3. Best, and not best, practices they’ve seen.
5:00 pm–6:00 pm
Join fellow attendees, speakers, and sponsors for drinks and appetizers in the North Point Lounge.
Thank you to our reception sponsor
7:30 pm–10:00 pm
Invitations will be sent out in January. More details coming soon!
Friday, February 1
8:15 am–9:00 am
Employer branding may well be your best recruitment strategy. Yet, successfully defining who you are as an organization and communicating why people should care isn't exactly easy. In this engaging presentation, Bryan Adams, CEO and founder of Ph Creative, will share the "give and the get" of employer brand. Bryan brings his insightful, entertaining, thought-provoking and unconventional style to an important topic.
9:00 am–9:45 am
9:45 am–10:15 am
10:15 am–10:30 am
Fairygodboss is a marketplace where professional women looking for jobs, advice, and the inside scoop on companies meet employers who believe in gender equality. Reaching over 600,000 women every month, our community crowdsources hard-to-find and hard-to-ask information from each other ranging from maternity leave policies, to corporate culture around pay and promotion for women. Fairygodboss works with Fortune 500 employers such as Apple Dell, Deloitte, GE, and Johnson & Johnson to create transparency and to support their efforts to improve the workplace for women.
10:30 am–11:15 am
The workforce of the future will look nothing like it does today. With changing demographics, increased automation, and a breakdown of traditional corporate silos, businesses which don’t adapt—and keep adapting--will be at a competitive disadvantage. In the future teams, not individuals, will drive innovation, and research shows that diverse and inclusive teams maximize results.
11:15 am–12:00 pm
Targeted email campaigns
Innovative social media initiatives
Using VR experience to recruit on campus
12:00 pm–1:00 am
Track C: Employer Branding and Recruitment Marketing
Track D: Tips, Tricks and Tools for Recruiting Success
1:00 pm–1:45 pm
Whether you’re with a small company or a fortune 100 building a great team is paramount! Let’s talk about creating, developing, and growing your team!
Employer Brand Manager
1:00 pm–1:45 pm
In this session, Michelle Rife will talk about how to tap into and harness the power of numbers in recruiting. She'll share examples of how Facebook and other companies are using math (not magic) to further social recruiting strategies.
Talent Leader, Data Engineering Recruiting
1:45 pm–2:30 pm
It’s not magic, it’s science! Talent attraction has become a science. Join Carrie Corbin, Director of Employer Brand at Dell to learn how to set yourself up with the right strategy to ensure you can measure the right things to demonstrate success.
Director, Employer Brand
1:45 pm–2:30 pm
Last year, Jo worked both sides of the recruiting table, and shared her encounters with blatant age discrimination in an article that generated over 200K views in 30 days, with thousands of messages from six continents. This led to podcasts, webinars, and multiple interviews about her perspectives and suggested solutions. Discover if you or your company is engaging in conscious or unconscious bias in all aspects of recruitment, with an emphasis on social recruitment marketing. You could be violating the ADEA and not even be aware!
Head of Talent
2:30 pm–2:45 pm
2:45 pm–3:30 pm
Join us for this energizing session with Michael Wright, managing partner for GroupM, as he shares how investments in data, technology and most importantly, talented people help build a successful recruitment team and grow a business to scale. Whether you have a healthy budget, shoestring budget or no budget at all, Michael will discuss principles of engagement and tips to delight and surprise your team, to inspire happy recruiters to better recruit talent.
3:30 PM–3:45 pm