How many times have you heard the phrase “just do social”? I think we’ve all been there: the “powers that be” and the executives seem to think that social media is a simple matter of posting a status update to any which platform, but the practitioners in us know that’s not the case. Half the battle of social recruitment strategies is establishing (and communicating) the program effectively to the stakeholders so they understand the complexities. Building a strong foundation for your strategy (including research, data, program management, and structure) will help gain executive buy in for any program development in the future. In this session you’ll:
