At the heart of any successful recruitment marketing strategy is content that resonates with your target candidates. Employers who strategically use content to engage the right candidates, at the right place and at the right time will be at a competitive advantage.
Developing a strategic content strategy that maps to the candidate journey can improve the way your business is bringing in the right folks. Join Allison Kruse, Director of Content and Social Media at Kforce, to learn how to build and implement a content roadmap for 2019. Whether you are a team of one or of many, she will share her tried-and-true tactics for creating content that grabs attention and wins the hearts of your candidates.