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Friday, February 1 - 11:15 am–12:00 pm

Recruit and Cultivate the Next Generation of Workforce

Generation Z is expected to account for 40% of all consumers by 2020—is your company ready? Join Alex Murray, Marketing & Communication lead for the Futureforce at Salesforce, as she discusses the top recruitment marketing trends, tools and tactics to engage this generation in order to build a stronger talent pipeline and attract the best on campus. Beyond that, she'll share how developing lasting connections will require companies to engage with next-gen talent and make them partners in progress. 

Highlights include:

  • Targeted email campaigns

  • Innovative social media initiatives

  • Using VR experience to recruit on campus

Alex Murray Futureforce, Salesforce

Alex Murray
Manager, Marketing and Communication
Futureforce, Salesforce
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