Recruit and Cultivate the Next Generation of Workforce

Generation Z is expected to account for 40% of all consumers by 2020—is your company ready? Join Alex Murray, Marketing & Communication lead for the Futureforce at Salesforce, as she discusses the top recruitment marketing trends, tools and tactics to engage this generation in order to build a stronger talent pipeline and attract the best on campus. Beyond that, she'll share how developing lasting connections will require companies to engage with next-gen talent and make them partners in progress. 

Highlights include:

• Targeted email campaigns

• Innovative social media initiatives

• Using VR experience to recruit on campus