Employer branding has become familiar to most in our space by now, yet our understanding of it varies. What is employer branding, actually? What value does it bring to me as an employer? How do we use it as a platform to draw in different kinds of talent, in a very targeted way, knowing that what matters to these diverse candidates and employees varies so greatly? True, as employers we must tell the story of who we are and why we matter. That said, we should make our story relevant to them. How do we flip the script and better understand the kind of conversation – and experience – candidates want to have with us? Hint: It comes from both the head and the heart.
