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Wednesday, January 29 - 2:00 pm–2:45 pm

Creating a Facebook Ad Campaign to Attract the Right Candidates

There are 2.41 billion monthly active users on Facebook, eight percent more than last year. The reports of Facebook’s death are greatly exaggerated. Your prospective audience on Facebook is still growing exponentially. It’s time to get over your fear of advertising to candidates on Facebook, in this session learn how.

  • Did you know? Unlike LinkedIn, active Facebook users are 76% female, and one in five page views in the United States occurs on Facebook. 
  • Schedule campaigns to boost your page views, increase group membership, grow likes, promote hiring events, and influence your employment brand. 
  • Learn how to run highly targeting contextual recruitment ads to passive prospects based on their location, education/school, employer, industry, job title, and interests.
  • Run campaigns from nation-wide campaigns to a specific neighborhood.
  • Upload a list of email addresses and target ads to those individuals. 

Shally Steckerl Sourcing Institute

Shally Steckerl
Founder
Sourcing Institute
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