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Wednesday, January 29 - 4:15 pm–4:45 pm

From Employer Branding to Hollywood, How Authenticity Impacts the Audience

Combining his nearly 20 years of experience in recruitment marketing and HR tech with his 20-year television and motion picture acting career, CareerArc's Johnathan Gorman will share real-world data and best practices to help you infuse your talent acquisition strategies with authenticity to improve your recruiting outcomes. 

Attendees will learn:

  • how employer brand impacts job seeker behavior
  • the importance of playing a role with authenticity, including examples of real-world failures resulting from inauthenticity
  • best practices for using social media to disseminate authentic messages and reach the right target audience


Johnathan Gorman CareerArc

Johnathan Gorman
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