In this workshop, Maren Hogan will take you through content funnels, editorial calendars and editorial alignment…OH MY! It's not as hard as it sounds. In fact, Hogan will show you the exact steps she used with global clients to create great content that ATTRACTS:
Learn:
- Reverse Engineer blog content via campaigns and never be at a loss for a white paper or webinar again
- Build out personas and sales stages so you always reach the right person with the right content
- How printables aren't just for grade school anymore
- Which article types get clicks and candidate eyeballs
- How to build content candidates actually want to read
- How to repurpose articles, research and stat briefs into multimedia content
- Why Guides are the way of the recruiting future
Join Hogan as she helps you build an editorial calendar in real time. We'll have templates for all examples so you can do it yourself along with her!
