Lindsey started her career in politics, running campaigns from the age of 16. After many years organizing communication and volunteer efforts for local, federal, and international campaigns, she gave up her constituents for candidates upon entering the recruitment marketing world. For almost eight years, she worked at Symphony Talent, assisting Fortune 100 companies with their recruitment marketing content marketing strategies. Then, Palo Alto Networks came along. She now manages a Global Employer Brand Program, as well as Internal Communications for the People Team ], innovating new ways to reach out to candidates, employees, stakeholders, and media pushing the boundaries of how we think about candidate recruitment and employee engagement. Her passion is data-inspired content strategy, challenging assumptions, sustainable (and scalable) external employer brand programs, and sitting on product demos for days (okay, not really this one). In her elusive “free time” she can be found picking up new hobbies like Girl Scouts leadership, reading all the books, speaking for her cat, and asking her kids for the 100th time to pick up their toys.
Lindsey Sanford's Session(s)
9:00 am–12:00 pm - Candidate Journey and Your Employer Brand: Candidate Touchpoints and Opportunities for a Consistent Employer Brand