Marketing is having great success using inbound strategies while recruitment is still stuck on interruption methods (spray and pray). Bringing valuable content to social media, email, your website, and other channels to attract visitors to your Careers site or job descriptions, you can create an inbound funnel. With inbound recruitment, applicants find you and there is less need for expensive job boards and postings. Learn how to build a solid strategy in this session from two employer brand geeks.
Inbound methodology and stages of the applicant funnel
Map candidate personas with the right research
Develop content that is targeting and valuable
What channels and content work for each stage of the funnel