#SRSC & EBrandCon

Employee Advocacy and the Candidate Experience: Getting to Know You (Phase I)

December 04, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

The biggest factor in your candidate’s experience? The people they meet along the way. The easiest thing for you to manage as a TA professional? Eh, probably not the people. Building a strong process that supports an amazing candidate experience is one thing. Building a strong process that is consistently executed across the world through different…

Read More

How To Create Employer Brand Content that is Authentic

November 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

I have been learning photography these days. Well, researching and learning more about photography has got me into this concept that ‘the best photo is capturing a moment right before something good is about to happen’. And for capturing that you have to be there, to be present and live in that moment and most of all be ready to ‘click’. The final product…

Read More

Living Corporate Values: Don’t Neglect the Power of Candidate Experience

November 19, 2019 by Dan Sines, CEO, Traitify

When they develop their “employment brand,” many organizations devote most of their attention to messaging. Content and images on a company’s careers website are focused on communicating values. This extends from tag line pitches like Amazon’s “Come build the future with us” to explanations of a management credo. Ford Motor Company, for example, lets…

Read More

Advocacy: To Platform or Not to Platform

October 28, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Launching an advocacy platform or program can be a daunting task - and I say these words intentionally: platform and program because part of your first decision for this kind of strategy is the ultimate “to platform or not to platform”. And while your advocacy platform will most certainly be a program, your advocacy program doesn’t have to be in a platform.…

Read More

Employer Branding Essentials for Success

October 16, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Building a powerful employer brand is imperative for an employer to attract the best talent to their organization, become an employer of choice and retain their employees. These  2019 Top Companies are competitive when it comes to building their employer brands that resonate emotionally with their candidates and inspire and engage their employees. While…

Read More
Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy