#SRSC & EBrandCon

Use Candidate Personas to Hire the Right Talent

May 17, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Competition is fierce out there when it comes to attracting the right talent to your organization. Companies with a strong employer brand see 50% more qualified applicants and 1-2x faster time to hire. As you project your employer brand messaging as an overarching concept of what it is like to work at your organization how would you as a recruiter then…

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Candidate Experience System Design Template: Part II

April 29, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

The candidate experience documentation process, designing a system, and identifying areas of opportunity is a lot to take on. It’s a difficult cross-functional team opportunity – and we all know how easily cross-function can come to different types of organizations. And at this point in the blog series, you may be thinking to yourself – this is complicated.…

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The Documentation Template: Systems Design and the Candidate Experience

April 10, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

If you’re like any company ever, you have opportunities for improvement in your candidate experience. As markets change, processes improve, resources shift, and technology evolves, there will always be opportunity for change. Heck, if you’re reading this blog, you’re actively seeking improvement. I say all this to preface our continuation of the candidate…

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Designing the Candidate Experience as a System: The Approach

April 02, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Systems design is how your process integrates through complex pieces of technology, procedure, resources, and people. It’s how these pieces interact with one another to lead to a specific end result. But more specifically, it’s an intentionalprocess with an overarching theme, or driving objective, to coordinate and centralize the system. Systems are…

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Tips for Conducting a Successful Video Interview

March 27, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Digital interviewing or internet based interviewing is not new anymore. More and more companies are transitioning to video interviewing to reduce the cost of flying in candidates to the interview location. And more companies are encouraging their employees to work remotely so video interviewing helps connect the hiring team and the candidates irrespective…

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