#SRSC & EBrandCon

Using Health Benefits to Recruit Employees

January 13, 2020 by Jennifer Bradley, Writer

In the past, good salaries and a reputable company name may have been enough to lure in potential employees, but the modern workforce has greatly evolved since then. Alongside perks like flexibility and purpose, today’s professionals now put more importance on wellness. According to the Keckley Report, many Americans have been eating healthier and getting…

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Employee Advocacy and the Candidate Experience: Getting to Know You (Phase I)

December 04, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

The biggest factor in your candidate’s experience? The people they meet along the way. The easiest thing for you to manage as a TA professional? Eh, probably not the people. Building a strong process that supports an amazing candidate experience is one thing. Building a strong process that is consistently executed across the world through different…

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How To Create Employer Brand Content that is Authentic

November 20, 2019 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

I have been learning photography these days. Well, researching and learning more about photography has got me into this concept that ‘the best photo is capturing a moment right before something good is about to happen’. And for capturing that you have to be there, to be present and live in that moment and most of all be ready to ‘click’. The final product…

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Living Corporate Values: Don’t Neglect the Power of Candidate Experience

November 19, 2019 by Dan Sines, CEO, Traitify

When they develop their “employment brand,” many organizations devote most of their attention to messaging. Content and images on a company’s careers website are focused on communicating values. This extends from tag line pitches like Amazon’s “Come build the future with us” to explanations of a management credo. Ford Motor Company, for example, lets…

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Advocacy: To Platform or Not to Platform

October 28, 2019 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Launching an advocacy platform or program can be a daunting task - and I say these words intentionally: platform and program because part of your first decision for this kind of strategy is the ultimate “to platform or not to platform”. And while your advocacy platform will most certainly be a program, your advocacy program doesn’t have to be in a platform.…

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