Negative Reviews: the Underutilized Opportunity

September 28, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Let’s take a hot minute to talk about ourselves as consumers. Start by thinking about the last big purchase you made for yourself. We could exaggerate, and say, pick the last purchase to think about that was over $500, like a laptop computer, or, something really exciting, like a vacuum cleaner. But, I’m going to be facetious and say you could take…

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5 Recruitment Marketing Skills Every Recruiter Must Have

September 21, 2018 by Nisha Raghavan, Talent Attraction and Employer Branding Specialist, American Heart Association

Having worked in the recruitment industry for many years, I must say I got to see how the profession has grown from an old school paper & spreadsheet business to a technology driven, social/digital recruitment and marketing profession. We are in times where recruiters are brand ambassadors and multi skilled marketers who solve the puzzle of effortlessly…

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Flip the Switch on Your Job Descriptions

September 14, 2018 by Lindsey Sanford, Global Employer Brand Manager, Palo Alto Networks

Job descriptions. I can’t help but shudder a bit when I hear that phrase: “Job descriptions”. I shudder because every time I imagine the state of job descriptions, I imagine a long laundry list of qualifications and requirements, and a short, general, vague, and bland company culture description statement.  I specifically shudder because, along with…

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Repurposing Your Stories for Endless Content Possibilities

September 12, 2018 by Kat Cavano, Content Marketer, Stories Inc.

I’m Kat Cavano, a content marketer at Stories Inc., a company that creates recruitment marketing content. The meta-ness of it all is not lost on me… but inception aside, I fully understand the challenge of creating compelling content for your company – whether it be for employer branding, traditional brand awareness, or both (in my case). If there’s…

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